Aug 29, 2010

The cost of social media isn’t in the hard costs, it’s in the time costs. Creating a process for yourself will help save time and also make social media activities a part of your routine. If you missed Tip #1, check out my advice on setting up an RSS Feedreader here. I find it challenging to share my personal process because I’ve developed it...

Jan 2, 2010

Creating a blog post is really more than just writing good content. The following checklist can help you ensure that your post is readable, findable and shareable. Do you have a compelling headline? There’s some dos and don’ts. Does your post have good structure & provide useful information? Plenty of folks have written posts on how to write...

Ises and ares and to bes. Blech. Weak verbs can make your writing boring and wordy. In one of my first agency positions after I graduated from college, my manager went so far as to call them “lazy.” This same manager and her (sometimes) harsh feedback drove me to make changes in my writing style. But catching weak verbs before they come off the end...

Image by Kounelli via Flickr Creating a beautiful blog post isn’t difficult. Following a basic structure formula that gives your posts great bone structure will give you more room to drape with creative style, solid information and desirable resources. Craft a Great Headline. Include an active verb and try to squeeze some of your key topic words in as...

I read a lot. Not much for pleasure, it seems, but between research articles, books for class, assignments and Web content, I read a lot. And I’m often frustrated with dense paragraphs, hard-to-decipher thesaurus-speak and unclear emphases. I have some instincts and some knowledge by osmosis of basic design principles that apply to making your copy reader...