PRos in Training

This post is a letter from my mentor, Leslie Habetler, to some of her crisis planning and management clients. With her permission, I’m reposting it here. As I watch this unfold, I thought it might be helpful to point some things out that would be helpful if you ever face such a situation (in any scale). First it is obvious they have a crisis response plan and they are doing a lot right. For those of you whom I have helped in this way, you can see what they are doing right in handling the media. The President has obviously had good media coaching and they are keeping a careful log of everything they are doing so the media knows they are acting in anaggressively appropriate manner. The university media person is cranking out updates for him at a rapid pace and they are posting them on the website and... Continue Reading