PRos in Training

With the new year, comes a new term and a new chance for students of all kinds to think about how to be better. 1. Be Curious: Read, ask questions, find out everything you can about your chosen profession. In public relations that means reading the industry blogs (I recommend Communication Overtones, PR Squared and On Message), paying attention to industry news (PR Tactics, PR Week and Bulldog Reporter’s Daily Dog), talking to local professionals in your community and being an avid consumer of media. 2. Be Engaged: Beyond curiosity, engage your mind. What are the greater implications of what you’re reading, listening to or talking about? 3. Be Empathetic: To succeed in public relations, you must be able to put yourself in another’s shoes. Practice now! How did your teammate come to that conclusion? If you were a member of a particular target audience, how would a company or... Continue Reading