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If you follow me on Twitter, you know that there’s been a little horse drama in my life. It’s a long, sordid tale (ok, maybe not that sordid) with the end result of needing to find a new home for my Thoroughbred mare, Journey. It turned out splendidly. The whole process had me thinking hard about what having horses has meant to me generally and specifically about what they’ve taught me about being a better communicator. Sometimes you can learn to be better at what you do in surprising places. Honesty: A horse that offers few surprises with her intentions is called “honest.” You know what to expect because she tells you how she feels. And, by extension, you can trust her. That doesn’t mean she does exactly what you ask every time, but when she doesn’t, it’s not a surprise. Authenticity: You have to be yourself with horses. No... Continue Reading
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Sarah Essary is a public relations professional and recent graduate from the University of Oregon. Currently interning at Frause, she is seeking a full-time career in communications. Check out Sarah’s fashion public relations blog at Consuming PR (consumingpr.com).You can find Sarah on Twitter (@consumingpr) or reach her via email at: sarah.essary(at)gmail.com. As an intern at Frause, I had the opportunity to take part in leading a strategic planning session with a sports team looking to change their brand perception. Facilitating a strategic planning session is the key to beginning a good relationship with any new client. It enables the client and public relations practitioner to find a common ground in order to implement a successful public relations plan. It is important to remember a few things before beginning a strategic planning session. Begin by creating an outline of what you want to accomplish during the session and clear up any... Continue Reading
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So you’re prepared to be the PRo of the future. Whoop-de-freakin-do. What if you still can’t find a job? Be patient: It takes time to find a job. The average time is three to six months, but I wouldn’t be surprised if it takes 2009 grads a bit longer (I know several ’08 grads who are still looking, too). Find a part-time job in the meantime doing something that’s not terribly painful – barista, retail, restaurant, or office – and just keep at it. The right job will come along. Keep the End in Mind: Constantly looking for work for three, six, even nine months can be awfully discouraging. Stay motivated to reach your goal. Volunteer: Especially if you’re a new grad, you have to keep your skills fresh and keep building your portfolio. Find a nonprofit that does something you’re excited about and offer to help with their PR... Continue Reading
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Happy new year! As part of my “social” resolutions, I am finding new voices to read, listen to and build relationships with in 2009. I thought I’d share a handful of new subscriptions I’ve added recently to my reader. I hope you’ll check out their blogs and find them on Twitter. Shannon Paul’s Very Official BlogShannon does social media stuff for the Detroit Red Wings and has a ton of great content. Her recent post on building an online presence is a great resource for people (like you students) just figuring out how to best participate…or really anyone for that matter. (@Shannonpaul) Steve Crescenzo’s Corporate HallucinationsIt’s a good day when a blog about communications makes me laugh out loud. Corporate Hallucinations is one of those blogs. Because I’m getting ready to do some client focus groups, this post was particularly relevant. And this post made me cry – cause I’m... Continue Reading
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Just a few short days after my last post, I was called on a difficult assignment. Three wildland firefighters injured in a helicopter crash in the Trinity Alps in northern California, seven missing and feared dead. Their employer, Grayback Forestry, devastated and being bombarded by media calls. I partnered again with my friend Leslie Habetler and we answered the phone and answered questions non-stop for 4 or 5 days. I arranged interviews and spoke on the company’s behalf. I’ll have several “after action” posts, I’m sure, detailing my experience and what lessons I can share with my readers. Right now, I’m a little exhausted and trying to catch my breath from being on site at the southern end of Oregon for 10 days. In the meantime, the Medford Mail Tribune had a terrific story and image gallery of the memorial service from Friday, August 15 that was a moving tribute... Continue Reading
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With the end of the year stuff going on, I’ve been a tad busy. But I had a chance this morning to catch up on PROpenMic and thought I’d share some highlights: Peter Shankman’s Buy Peter a Sandwich Series is pretty great: See Peter’s other videos here. Phil Gomes talks to Julie Crabill of SHIFT about his favorite social media tools (and his wedding ring): My friend Michelle Honald at Ohio University encouraged her students to post their final projects for the intro to PR class on PROpenMic. There’s tons of new content to take a look at. My favorite: How Can you Stay Smart with Social Networking? (Natalie LaConte)... Permalink
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‘Tis the season for new jobs, internships, projects and other exciting developments! I’m hoping to need to update this list soon, but here’s what I know about soon-t0-be Duck alumni heading out into the wide-wide world. If you have an update (whether it’s a new job or promotion, let me know!). Leona Laurie, M.S.: Federated MediaEmily Tormey: Broadway RoseMegan Soto: LaunchsquadAllie Cefalo: SHIFT CommunicationsJoey Mucha: SproutbuilderAlyssa Carter: Bernard Hodes GroupKaitlin Stewart: YRG CommunicationsBranden Johnson: Hill & Knowlton, Portland Stacey Myers: Waggener EdstromEileen Chang: Waggener EdstromWho am I missing? Leave a comment, send me an email or a tweet and let me know! UPDATES: Lindsey Durrell: Nerland Agency (Anchorage)Shelly Ivey: Eugene Faith CenterBeth Evans: T Art Center (Beijing)Scott Lansing: Grady Britton (Portland) MORE UPDATES:Katy Spaulding: Waggener Edstrom (Lake Oswego)... Permalink
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This guest post is from senior Kaitlin Stewart. Winter term 2008, Kaitlin participated in portfolio reviews and had very positive evaluations from her reviewers. I asked her (and a few others) to share their tips. Top 5 Tips for Presenting Your Portfolio: Be yourself. The portfolio is a reflection of your work and your personality. Make sure reviewers can really see your work experience, skills and character traits. Be professional. Leave the “likes,” “ums” and other slang at the door. Be a storyteller. You need to really paint the reviewers a picture of the situation or event. Why does this press release matter? Why did you put this piece in among all other work you’ve done? Why did you respond the way you did to a situation or problem? Be enthusiastic. If you’re not excited about your work, how do you expect reviewers to be excited about seeing it? You... Continue Reading
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It is hot today in Western Oregon! Hopefully summer if finally coming. In the meantime, here’s your weekly dose of linky love. PR Bludgeons Itself Again (InfOpinions?) – this particular link is a lot of the PR news out there this week. Here’s a collection of links from Media Bullseye. 5 New Social Media Turn-Ons For Me (Global Neighbourhoods) PR and the Chick Factor: What Kent State Learned About the Missing Men of Public Relations (Tough Sledding) Louis Vitton Gets Brand-Jacked, Collateral Damage in Anti-Genocide (Jeremiah Owyang)Bush Online Interview a Wake-Up Call for PR (Catching Flack) Congressman Attacks Big Pharma Companies for Deceptive Marketing, Demands Policies Regulating “Manipulative Commercials” (Daily Dog) What Makes a Good PR/IMC Practitioner? (Les is More) I look forward to hearing what you think!... Permalink
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If you’re working at a PR Agency full time and are younger than 26, please take minute to read the info below and respond to our survey (link at the bottom). *******Welcome to an exciting profession! As a member of the up and coming generation of public relations practitioners, we would like to ask for your help. Workplace expectations are changing with the new tide of public relations practitioners. Public relations employers are asking for help in understanding how to build strong relationships with your generation. If you work at a public relations agency, we hope you will help us by sharing your experiences with us. No scholarly public relations studies have been published that examine the perceptions of young practitioners in public relations agencies. We hope that you will confidentially share your experiences with us through a survey. Participation is voluntary. Opportunity to Make a DifferenceWith your help, we... Continue Reading
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