I was recently approached by Heather Fornataro of Powder Hound Marketing with an offer of two free tickets to Spamalot in exchange for a tweet or blog post about the show and specifically a tweet or blog with a promotion code for others to get tickets. The show was at our local performing arts center, the Hult Center. It didn’t work out that I was able...

Erika Penner, one of my PR Campaigns students, also happens to be an HR professional about mid-way through her MBA program at the University of Oregon. Lucky us! She spent some time last week giving her best advice for resumes, portfolios and interviews and she is allowing me to share her PointPoint with you...

Reading through my students’ posts this week, I noticed that several picked up the Chris Brown/Rihanna story that I included in last week’s linky love to write about. This is an interesting topic with lots of angles – not the least of which is that it’s raising awareness about domestic violence among an audience that probably...

We talk about transparency a lot in social media (in public relations, too, for that matter). But what does that mean if you’re a blogger? And particulary, if you’re a new blogger. According to Paul Gillin‘s book The New Influencers, “transparency is about a lot more than just not lying. It’s about opening yourself up to inspection,...

This makes me smile. Look at all these people! I *think* this roughly goes in order that you add people to your list. Those on the top row, I’ve known now for 2+ years (some pre-Twitter). What a fun tool.(Thanks Barbara Nixon for the link.) Get your twitter mosaic...