Posts Tagged with Uncategorized
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I was recently approached by Heather Fornataro of Powder Hound Marketing with an offer of two free tickets to Spamalot in exchange for a tweet or blog post about the show and specifically a tweet or blog with a promotion code for others to get tickets. The show was at our local performing arts center, the Hult Center. It didn’t work out that I was able to take Heather up on the offer – I’d already bought my tickets for the next night.. blah, blah, blah. But on Twitter and in my classes, I heard students chattering about the same offer. So I thought it would be interesting to ask Heather about the promotion and how it turned out. Here’s our Q&A: Q: How did you decide who to reach out to in Eugene with the ticket offer? This was our first time experimenting with this type of outreach and... Continue Reading
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Erika Penner, one of my PR Campaigns students, also happens to be an HR professional about mid-way through her MBA program at the University of Oregon. Lucky us! She spent some time last week giving her best advice for resumes, portfolios and interviews and she is allowing me to share her PointPoint with you here.... Permalink
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Reading through my students’ posts this week, I noticed that several picked up the Chris Brown/Rihanna story that I included in last week’s linky love to write about. This is an interesting topic with lots of angles – not the least of which is that it’s raising awareness about domestic violence among an audience that probably doesn’t think about it as often as they should.Chris Brown: Quick Dance Moves, Slow Response Time from Maddy Hicks focuses on Brown’s lack of response for too many days following the allegations. What’s Love Got to do With it?: Chris Brown and Rihanna Edition from Josh Damis focuses on the implications to each star’s career. Rihanna: Navigating a Crisis from Ali Runyan talks about Rihanna’s response and likely effect on her career. Dude, Where’s my PR? from Krista Berlincourt asks why the stars took so long to respond and offers some advice. I’m sure... Continue Reading
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I am beside myself. I’m so excited about my spring term Strategic Social Media class that I think I am starting to annoy people. My reasons for this enthusiasm are threefold: I get to design my own class about a topic that I love. I love social media. I am not so good at the technical stuff, that’s not what I mean. I love the idea of social media. The visionary philosophies and the challenging discussions that go on every day about the whys and the whens. I love the potential of social media and I am fascinated by the drawbacks. The level of discussion is not about how-tos and technical aspects with a dash of strategy, it’s a whole new level. That means that we’re ready for a whole new level. The first time we talked about blogs in my principles of PR class, I invited a guest speaker.... Continue Reading
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My advanced PR writing students have been blogging now for a couple of weeks, so it’s time to share their links and help them get connected to the wide, wide world. Please take a look at their blogs, add them as friends on Twitter and encourage their plunge into social media. In no particular order: Maddy Hicks: blog, twitterDaria Latysheva: blog, (update) twitterKrista Berlincourt: blog, twitter Amanda Ip: blog, twitterKristen Victory: blog, twitter Melissa Erb: blog, twitterMarissa Phillips: blog, twitter Babe Hoffarber: blog, twitterLaura Hedges: blog, twitterAli Runyan: blog, twitterMarla Federman: blog, twitterGretchen Brandtjen: blog, twitterDara Jester: blog, twitterJosh Damis: blog, twitter Chris Miller: blog, (update) twitterRuth Hickock: blog, twitter... Permalink
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Twittersheep “herds your flock” and pulls the keywords from your twitter followers’ bios to come up with a cloud that looks a little something like this. I love that these terms are so varied! Everything from “PR” (duh) to “mom” and “guy” (regular folks) to “love” (passionate people in my herd, my friend) and “Oregon.” I’m not sure where “Junkie” comes from. I can’t take responsibility for that. See all my results here and try out your own!... Permalink
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With this week’s linky love, I bring you a pretty wide variety of posts that I found interesting this week. Thanks to everyone here for providing such great content to share! Learn Everything You Can, Then Ask Great Questions (Leo Bottary’s CSI)Chances are you’re going to work with clients in PR, whether internal or external. Take a look at Leo’s post about that first meeting. Creating Social Media Rituals (Social Media Explorer)David Finch shares four ways to develop social media rituals that will help you build a solid foundation for participation in this arena. I suppose ultimately it will save you time, but even more important, these rituals allow you to focus on the fundamentals. It’s a New Me (As Seen on Google) (WSJ.com)Julia Angwin shares her story of building the search engine results she wanted. Great tips for thinking about your digital footprint. Details, Details… Why You as a... Continue Reading
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My name is Allison Blass and I’m a Digital Media Coordinator at a PR agency called MWW Group. Kelli invited me to write a guest post about an exciting initiative (as much as possible, don’t want to use the word “contest”) that we’ve launched this month to mark the first 100 Days of the new Obama administration. It’s called “100 Words for 100 Days” and we’re asking for people to tell us in 100 words “What Change Are You Ready For in the First 100 Days?” Since FDR’s administration, the first 100 Days has been a time of intense scrutiny for a new administration, and MWW Group wants to know what kind of positive change you want to happen in the first 100 days of Obama’s administration. MWW’s President & CEO, Michael Kempner, had this to say about the contest: “The purpose of this initiative is to challenge America to... Continue Reading
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I’m working with Michelle Honald at Ohio University in Athens, Ohio on a project and we need your help! Whether you’re a professor, a student, an enthusiast or just a reader – we’d love to hear about your favorite resources for teaching or learning about social media. We are particularly interested in books, but any resources are welcome! Professors: what are your favorite books? if you teach social media, what books do you assign? Students: what resources have you found most helpful in learning social media (books, in particular, would be great to hear about)? Enthusiasts: What’s on your bedside table? any favorite reads that have been particularly helpful? Just leave your feedback in the comments. We’ll definitely share the results!... Permalink
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