Posts Tagged with Twitter
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Image by luc legay via Flickr The question that I hear the most about Twitter is “How do I find people to follow?” Twitter often seems a bit overwhelming at first, but when you find the right people to follow (and follow you back) you can start to build really meaningful connections. To start, figure out who the thought leaders are. You can get a good sense of these by checking out lists of recommended people to follow. Three great lists: Dave Fleet’s two lists of people to follow: one, two. The Twitter Power 150 (the twitter IDs of the top 150 marketing, advertising and PR bloggers) But maybe you’re looking for people in a specific niche or outside the realm of marketing, PR and advertising? Some good applications to try. TweepSearch: This site will let you enter keywords or locations and searches people bios. WeFollow: Twitterers tag themselves with... Continue Reading
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Image via Wikipedia The short sprint that is our 10-week academic term is coming to a close. Just two more linky loves on the agenda for this term. Lots of interesting stuff this week. Shame: This post from the Ruder-Finn ethics blog argues that shame is a powerful emotion and can have a profound effect on someone’s behavior. What are the implications for public relations professionals in our daily work? Working the Bottom Rung: Ryan Anderson offers tips for junior PR professionals about making themselves valuable in a scary economy. An Introduction to Social Media: Our friend, Paull Young, gives an overview on the use of social media for business (video). Memo From Kafka’s Castle and What Employers Want to See on Your Resume: Some handy tips from a technology CEO, via Guy Kawasaki’s blog. HOW TO: Measure Online Influence: A Mashable.com post by Micah Baldwin about understanding and measuring... Continue Reading
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The first term my students blogged, I was thrilled if they completed the assignment and seemed to enjoy it. A few did (my favorite was Stu Holdren’s blog, Stu’s Clues), but almost no one kept the blog up longer than the end of the quarter. That’s been the case most terms since then. Of course there are a few (extremely notable) exceptions. Staci Stringer, Jessica Lomelin, Sarah Essary and Beth Evans all come to mind immediately. But for the most part, the blogs are abandoned after the 7 weeks assignment. Twitter seems to get a little bit more traction and become part of the students’ routines. But I would be lying if I said it was more than 25% of students that continue using twitter after it’s not required. There are lots of reasons for letting your blog and twitter profile to go seed. Students (and young professionals) are busy... Continue Reading
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Twitter, the microblogging tool, is becoming increasingly important for PR students and young professionals. The smart people are already on Twitter and building their brand, creating relationships and gaining knowledge. But if you’re not and you’re thinking about it. Here are my favorite posts. Robert French from Auburn University asked his Twitter network recently what value they find in participating. The responses tended to fall in a handful of categories: networking following news finding breaking stories (before MSM gets them) opportunity to meet people you’d not have a chance to meet, otherwise connecting with the industry discovering new trends/ideas experimenting with new tools finding internships/jobs news organizations use Twitter to find leads You can see all the tweets here. All of those things are true for me! But twitter is not valuable unless you participate and build a network that extends beyond your circle of friends. So to get started:... Continue Reading
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