Dec 17, 2009

It seems like a good idea. When you update Twitter, why not update Facebook automatically… and while you’re at it, how about LinkedIn? To me, each of these tools serves a different purpose and therefore needs different content. Certainly there is overlap in many instances, but it’s important to think about how each fits into your overall...

Oct 12, 2009

Recently, I was (very!) honored to be included on Valerie Maltoni’s list of 100 PR People Worth Following. Because Valerie is so widely read and clearly well-respected, my Twitter follower count jumped by about 350 – 400 people in the course of three days. I enjoy meeting new people through Twitter and I genuinely try to follow back people who look...

Image by Kounelli via Flickr Creating a beautiful blog post isn’t difficult. Following a basic structure formula that gives your posts great bone structure will give you more room to drape with creative style, solid information and desirable resources. Craft a Great Headline. Include an active verb and try to squeeze some of your key topic words in as...

This is a guest post from UofO alum, Sarah Essary. You can follow her at @ConsumingPR. I like to think of job descriptions as simple suggestions. Coloring outside the lines is perfectly acceptable in the workplace, but only if your art becomes a masterpiece. Not too long ago, I was hired as a Reservationist at The Citizen Hotel. My job duties included answering...

Image by luc legay via Flickr The question that I hear the most about Twitter is “How do I find people to follow?” Twitter often seems a bit overwhelming at first, but when you find the right people to follow (and follow you back) you can start to build really meaningful connections. To start, figure out who the thought leaders are. You can get a...