Posts Tagged with transparency
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Been a bit under the weather this week, but lucky for you there’s still lots of great stuff to share. Enjoy! Popular Shoe Company Makes Most Offensive Egypt Tweet Yet (Business Insider): Kenneth Cole made a bad, bad choice with this tweet. It’s surprising. For a company who has a focus on social responsibility and human rights – at least that was my perception – this kind of thing makes all the previous good seem inauthentic. Lots of years of good undone in one tweet. Sizing Us & Them, A Lesson in Transparency from Rich Becker: This post is a great read with some terrific insights about the idea of transparency. This is something I’ve been thinking about a lot, so this post really resonated with some of my own ideas. It’s a little “heavier” than some of the linky love posts that I send your way, but if nothing... Continue Reading
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Public relations professionals are, I would argue, faced with ethical decisions every day. They might be small or they might be life or death. In this business, the “product” we have is our integrity and credibility. Doing things that breech either can damage your reputation and your ability to be effective and just do your job. My best all-purpose advice is to develop a decision making process for yourself and to think through in advance, how you’ll handle difficult situations. One of the trickiest areas of practice for PR professionals is dealing with the media. Spin, control and manipulation can not be part of your repertoire. Period. Some specific (and basic) tips for behaving ethically in a media relations function. Don’t lie. People will find out. And in this day-and-age, they will find out more quickly and the backlash will be broader and more far reaching than ever before. You’d... Continue Reading
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