PRos in Training

Or maybe really love Kat Von D. Either way, this year at SEMA, the trade show for aftermarket automotive accessories, Dunlop Tires offered a free set of tires for anyone willing to get a Dunlop Tattoo. A real tattoo. The promotion was so popular at SEMA that only about half the people who wanted to were able to get an appointment and brand themselves with the Dunlop logo in various forms (also available: tire treads). You really have to be a Dunlop evangelist to get a tattoo of the brand, right? Tattoos are more mainstream than ever with 40% of 24 – 29 year olds sporting ink. Dunlop clearly understands its target audience. I have to count myself among those who have been needled, but I’m not sure there is anything I’m evangelistic enough about to do this. But apparently, there were plenty of takers. This is a really clever... Continue Reading