Posts Tagged with Tips
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I felt like categories this week. I’m just that kind of girl.Let’s get right to it! Some of my favorite posts of the week: Social Media:EBook on Social Media Marketing (PR Squared): It would be great if you read and blog about this, but I think it’s a must read, regardless.The World Unites for Clean Water (WOMMA) Crisis Management:Crisis PR Advice for Bailed Out Boneheads (Kel Kelly)The Kim Family Search: An Insider’s Crisis Management Case Study (Johnathan Bernstein) General PR:Gee, Beav, Isn’t PR Just Like Advertising (Bad Pitch Blog)What’s Your Client’s Motivation? (Client Service Insights)Oh Kellogg Co… Watch Out for Reefer Madness (Corporate Hallucinations) International:Can the Reputation of Israel be Saved (KD Paine’s Measurement Standard)Public Relations in the Czech Republic (PRBlogger) Career:Social Media Starter Kit: LinkedIn (Altitude Branding)Rachel Created a Job for Herself (Connie Bensen)The One Interview Question (Public Relations Matters) Pop Culture:How Will Chris Brown Incident Effect [sic] Rihanna’s... Continue Reading
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I had a question recently about email blasts/email newsletters and it made me realize that talk about enewsletters has probably been edged out by the new shiny thing (social media). While maybe not the sexiest tool – it’s still a great technique for reaching certain audiences and building a base of support. My tips for doing a good job with an enewsletter: Know your audience. Rule number one for any new initiative or campaign. If you don’t know, ask. You can do basic audience research on the cheap – a short questionnaire at the checkout stand, intercept interviews around your location, build questions into an admissions form. Set some measureable objectives and clearly define success. What do you hope to accomplish? And is an enewsletter the right tool? Make it informational. Ads are ads are ads and the likelihood is going to read them on purpose is diminishing. I nearly... Continue Reading
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This guest post is from senior Jessica Lomelin. Winter term 2008, Jessica participated in portfolio reviews and had very positive evaluations from her reviewers. I asked her (and a few others) to share their tips. You can find Jessica’s blog, A Moment of Wonderful, here. Know your stuff. Do some research on your interviewers before meeting with them. Knowing about their professional industries and their work history will help you find unique commonalities. Less is more. Although you may be able to fill your portfolio with a variety of pieces, pick and choose a few to focus on. Make a list of the top 3-5 things that you believe makes you stand out and highlight upon those. Your interviewers would rather see you fully explain a few items from start to finish rather than skimming through a plethora of work. Be results-oriented. Anyone can write a press release or create... Continue Reading
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Participating in the blogosphere and social media requires that you have an ear to the ground. But where do you start? Active listening is the first step to establishing a blogging or social media strategy (or any communication strategy for that matter…). As you think about blogging for a class or for a client or for your company, start with the basics. Some resources:Ogilvy Blog Feeds: A collection of some of the most influential blog feeds out there, from one of the most influential agencies. Constantin Basturea: Blogger & PR Guru with Converseon has a variety of PR-related social media projects. My favorites: PR Blogs (a massive 600+ feed list of the PR blogs being published), The New PR Wiki (a collective knowledge base and collaboration tool) and his Google Co-Op project (a Google search that searches PR-related blogs, sites and wikis). When you find a great blog like Communication... Continue Reading
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I love this analogy! The Ladders, a job search engine that lists jobs mainly in the $100K + salary range, has this terrific site around the 7 deadly sins of interviewing. My favorite is “sloth,” I think. Mostly because I see this with soon-to-be or recent graduates more than I’d like. Excerpt: Winging it is never good, particularly in an interview. Be able to show knowledge of your potential employer, awareness of the industry, and the company’s business strategy. The level of detail in your questions should match your experience. What questions match your level of expertise? If you know you’re going into an entry-level position that is going to be media relations focused, ask questions about the day-to-day of your potential job. Will you be pitching? Or providing support? What kind of mentoring does the agency offer? There are plenty of ways to show your genuine interest in a... Continue Reading
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From one of my favorite new reads: Indexed by Jessica Hagy I often find myself telling clients what Jessica has illustrated so clearly and what they should know. Just because you say you have a plan, or you have a great vision does not mean people are going to buy what you’re selling. People need proof. They need action. Say you’re about being socially responsible and committed to your local community? Prove it! Say you’ve got the best new product to revolutionize the way people do this or that? Show me! Arlie & Company, a local Eugene, Ore.-based real estate developer (and a client) is my favorite example of a company that does this. Arlie gives thousands to local nonprofits that owners Suzanne Arlie and husband John Musumeci believe are doing good work. And they are committed for the long-haul. Organizations like Relief Nursery and Womenspace benefit from Arlie &... Continue Reading
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