Posts Tagged with students
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January, schmanuary. The real “new” year for those of us who are students and teachers is September. So as we all gear up to head back to the classroom, it’s time to set some new (school) year resolutions. SWOT Yourself Take an objective view – well, as objective as possible – about your strengths, weaknesses, opportunities and threats. Strengths and weaknesses are internal. Strengths: What are you good at? What kinds of activities are a natural fit for you? Weaknesses: What areas are more difficult for you to master? I’m not going to say “what can you improve on?” because that’s not always an effective use of your time. But are there specific skills that you need to add to your repertoire? Particularly tactics or skills that you want to learn? I highly recommend a book called StrengthFinder 2.0. Take a little online quiz and get back your top 5 strengths.... Continue Reading
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My Strategic PR Communications students were immersed in blogging this term. In fact, they wrote a minimum of fifteen posts over the course of about eight weeks. And they did a great job. Keeping up that kind of schedule is demanding, as you bloggers know. I want to showcase some of my favorite posts from the term. I have at least one favorite from each student. Best of the Best These six students really took flight with their blogs. The posts I’ve selected here stand out as the very best. Daniel McCrone had two great posts. Daniel’s a really good writer, so I encourage you to hang out on his blog and check out some of his other posts, but these were my two favorites: In Twitter Symptoms May Vary, Daniel explores the five stages of twitter from an older post by Rohit Bhargava. And in Behind Every Success There are... Continue Reading
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It’s that time again! My class of Strategic PR Communication students take to the water and launch their blogs. For many of them this term they’ve blogged before – although not on a topic of their choice, more of a multimedia journalism endeavor. So this is new territory! If you have a moment, take some time to read a few and say hello (what blogger doesn’t like comments?). Crystal Barce Katie Brennan Mackenzie Davids Nicole Hyslop Ayan Jama Caitlin Jarvis Andy Jenness Rachel Koppes Heather Lee Daniel McCrone Isabelle Morse-Dias Julia Neff Alaina Revoir Stephanie Sahagian As a bonus shout-out for last spring’s class & hopefully some inspiration for this term’s ducklings, here are my picks for “best of” from Spring 2011.... Permalink
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We’re kicking off another year at the University of Oregon. I’m not teaching social media-focused classes this term, but I always encourage my students to tweet and use a hashtag for the course. This term you’ll likely see #J350 and #J453 tags from students. Because the classes aren’t social media oriented (although certainly infused), I don’t take time to “teach” Twitter. But I’m not under the illusion that it’s intuitive and doesn’t need to be demonstrated. It’s been awhile since a did a post with resources and tips for those new to the microblogging platform, so here you go! Some of my favorite resources on Twitter basics Twitter 101 for Business: Written by the folks at Twitter, this guide is a terrific how to on using Twitter professionally. For journalism students, you really do have to think about all social media in that way. You’re a professional communicator and all... Continue Reading
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Andrea Nowack is an intern at Waggener Edstrom in Portland, Oregon. A recent University of Oregon graduate, she was also the PRSSA chapter president and a member of the student-run PR agency, Allen Hall Public Relations. Her post will be offered in two parts. This is the first. I graduated June 16 and started my first official PR job June 18… And I have my stellar education and extracurricular activities to thank for that, so when Kelli called on former students to write guest posts for her blog, I couldn’t say no! A little bit about me… I graduated from the UO SOJC in June and began an internship with Waggener Edstrom Worldwide 2 days later. Talk about jumpstarting my career. But so far, I love it here! I work on the Microsoft Online Services Business, which deals mostly with MSN and Windows Live services (don’t be misled by the... Continue Reading
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On Saturday, our seniors walked across the stage in MacArthur Court to receive their diplomas. Well deserved. Many of “my” seniors are going on to some great position with agencies. Here are a few: Heron Calisch-Dolen: Gooby, Silverstein & PartnersAndrea Nowack, Marisa Olson and Peter Lytle: Waggener EdstromJulie Ma: Koopman OstboNicole Wasowski: LEWIS PR, San FranciscoDevon Ashbridge: Verve Northwest CommunicationsKristin Hunt: Chevalier Advertising, Marketing and Public RelationsMaya Shaff: SZPR I’m sure there are some I’m forgetting or haven’t heard about yet. If you’ve landed a job or internship, let me know!... Permalink
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Students in my Advanced PR Writing have been blogging the last five weeks. It was an experiment on my part and it worked pretty well. In fact, I think next term I’ll have the students start sooner so they have time to find their blogging “voice.” Stu’s Clues: In my PR Thinkin’ ChairFirst of all, more than a little odd that Stu references the perennial children’s favorite – down the the “thinking chair” – but he did an outstanding job with this assignment and I hope he keeps his blog up. My favorite posts -I Keep a Fire Extinguisher in my Pants (ok, I admit it, I mostly like the headline. funny!)NBA Severs Ties with Tim Hardaway PRemonitionsDanielle Galluzzo is a rising star. Not afraid to ask when she doesn’t know, contribute when she has a good idea and commit herself fully to every assignment (whether it is a new... Continue Reading
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From one of my favorite new reads: Indexed by Jessica Hagy I often find myself telling clients what Jessica has illustrated so clearly and what they should know. Just because you say you have a plan, or you have a great vision does not mean people are going to buy what you’re selling. People need proof. They need action. Say you’re about being socially responsible and committed to your local community? Prove it! Say you’ve got the best new product to revolutionize the way people do this or that? Show me! Arlie & Company, a local Eugene, Ore.-based real estate developer (and a client) is my favorite example of a company that does this. Arlie gives thousands to local nonprofits that owners Suzanne Arlie and husband John Musumeci believe are doing good work. And they are committed for the long-haul. Organizations like Relief Nursery and Womenspace benefit from Arlie &... Continue Reading
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This is part two of a guest post is from Marilyn Hawkins of Hawkins & Company PR. In part one, she listed 1 – 10. Here she rounds out the 25 qualities that will set you apart in the PR industry. If you’re serious about the public relations business, you can never settle for beingjust an average professional. Here are 25 ways to shine – waaaayyy beyond the solid list of tactical skills and basic attributes you may have acquired already. There are probably 2,500 qualities of a great public relations practitioner, but I’ll only tick off the top one percent. Are these in any particular order? Nope. They’re just as random and chaotic as the average PR pro’s typical workday. So, what do you have to do – or be – in order to walk on water? 11. Tolerant of contradictory points of view. You must be able to... Continue Reading
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