John Wagner of On Message posts today about how NOT to look for a job. His experience is just an example of the lack of common courtesy that is all too common. Another example – last week, the managers of the student-run PR agency at the Univ. of Oregon conducted interviews and “hired” for Spring term (students don’t get paid, but all are...

It’s usually about this time of the year that seniors start panicking, er, I mean, thinking about their future after graduation. I’ve come across a couple of good posts today for students figuring out where they want to go with their career (and how): Forward 10: Ways to Effortlessly Network for Business and PleasureThe new professionals at Forward...

The “Heart Attack” ad is a first from King Pharmaceuticals, which is sponsoring the American Heart Association’s high blood pressure Web site. The ad is also a first for the Superbowl by Glow Worm, a Publicis Health Care Groupe. The Chevy college ad competition winner was probably the funniest commercial of the day. Yay for good student work....

Guest Post from Erica Harbison, Waggener Edstrom and member of the PRos in Training “advisory board” It’s almost a new year – perfect time to resolve to learn more about blogging and bloggers. So you’ve been hearing a lot about the rise in influence and importance of bloggers, eh? I’m here to tell you that from a PR perspective, what...

With the new year, comes a new term and a new chance for students of all kinds to think about how to be better. 1. Be Curious: Read, ask questions, find out everything you can about your chosen profession. In public relations that means reading the industry blogs (I recommend Communication Overtones, PR Squared and On Message), paying attention to industry news...