Posts Tagged with student
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John Wagner of On Message posts today about how NOT to look for a job. His experience is just an example of the lack of common courtesy that is all too common. Another example – last week, the managers of the student-run PR agency at the Univ. of Oregon conducted interviews and “hired” for Spring term (students don’t get paid, but all are treated as agency employees and the students can get credit). After doing nearly 20 interviews, the 8 hires were called and congratulated and those who weren’t hired were also called. One student who was not hired proceeded to question the manager on her decision. The manager told that her best advice would be for the student to work on her professionalism – being sure to dress appropriately for an interview and coming to the interview prepared. Rather than saying, “thank you. I will work on that and... Continue Reading
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It’s usually about this time of the year that seniors start panicking, er, I mean, thinking about their future after graduation. I’ve come across a couple of good posts today for students figuring out where they want to go with their career (and how): Forward 10: Ways to Effortlessly Network for Business and PleasureThe new professionals at Forward offer some great tips for networking – a necessary part of not only the job search, but a public relations career. Informational Interviews…Should you ask for one?I’ve always encouraged students to set up informational interviews (sorry, Heather!). I really appreciate this perspective and think that it really adds more value to events that the University of Oregon School of Journalism sponsors like the Portland Paddle (structured informational interviews for advertising and PR students). And the portfolio reviews with professionals that I arrange at the end of the PR Campaigns class.... Permalink
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The “Heart Attack” ad is a first from King Pharmaceuticals, which is sponsoring the American Heart Association’s high blood pressure Web site. The ad is also a first for the Superbowl by Glow Worm, a Publicis Health Care Groupe. The Chevy college ad competition winner was probably the funniest commercial of the day. Yay for good student work. Laugh out loud funny! And Prince rules. He is one sexy little man. I am dying to go to 3121.... Permalink
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Guest Post from Erica Harbison, Waggener Edstrom and member of the PRos in Training “advisory board” It’s almost a new year – perfect time to resolve to learn more about blogging and bloggers. So you’ve been hearing a lot about the rise in influence and importance of bloggers, eh? I’m here to tell you that from a PR perspective, what you’re seeing and hearing is true. Bloggers are here to stay for the foreseeable future and they (we) are powerful. I say “we” because if you haven’t gotten on the blog bandwagon by now, you’re already behind. Being a blogger, as Kelli has evangelized many times before, is the first step in knowing how to reach bloggers. If you’re driving a PR campaign, it’s nearly always appropriate to think about how to reach include bloggers in your strategy. Your first piece of homework is to research bloggers who are writing... Continue Reading
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With the new year, comes a new term and a new chance for students of all kinds to think about how to be better. 1. Be Curious: Read, ask questions, find out everything you can about your chosen profession. In public relations that means reading the industry blogs (I recommend Communication Overtones, PR Squared and On Message), paying attention to industry news (PR Tactics, PR Week and Bulldog Reporter’s Daily Dog), talking to local professionals in your community and being an avid consumer of media. 2. Be Engaged: Beyond curiosity, engage your mind. What are the greater implications of what you’re reading, listening to or talking about? 3. Be Empathetic: To succeed in public relations, you must be able to put yourself in another’s shoes. Practice now! How did your teammate come to that conclusion? If you were a member of a particular target audience, how would a company or... Continue Reading
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Leo Bottary, one of my favorite bloggers, offers 10 tips for agencies pitching new business. His tips, as always, are terrific. And even though I don’t do a lot of new client pitching on a scale that would require a formal “presentation” – I am responsible for an inordinate number of presentations on a weekly basis. Comes with the territory of being a university instructor, right? So, taking Leo’s tips and applying them, not only to business pitches, but to my lectures, I find myself coming up a little short. I fear I may be responsible for a large number of presentation sins. From PRos in Train… My favorite tip: Engage in an actual conversation. Toss the PowerPoint. Get to know one another. Everyone thinks capabilities are about qualifications. Maybe it’s actually about capabilities. Are you capable of being fun, likeable, smart, funny, human, etc.? Would I want to spend... Continue Reading
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I was updating my blogroll and cruising around some new PR-related blogs this evening and came across this post. It’s an “oldie,” but a goodie – and worth bookmarking. From Morgan McClintic at LEWIS (current employer of Sharon Howell, UO ’06) talks about what he looks for in a new hire. He has some great tips. A highlight is his description of the type and number of internships you should have. When students ask, I’m always reluctant to be specific, so I will let Morgan do it for me: Internships – the definition of internship varies by country – in some it’s just a few weeks, in others months. Regardless of the length, get at least two different internships before applying for your final role. This will help you decide if PR is really for you – it’s not all champagne and parties. It’ll also give you a feel for... Continue Reading
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