Posts Tagged with strategy
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It seems like a good idea. When you update Twitter, why not update Facebook automatically… and while you’re at it, how about LinkedIn? To me, each of these tools serves a different purpose and therefore needs different content. Certainly there is overlap in many instances, but it’s important to think about how each fits into your overall personal social media use – or how, as an organization, each helps you reach your objectives. I know that the social media time suck is a big deal and we’re all looking for ways to make the most our time in front the screen – but if you’re going to “do” social media, do it right. And be prepared for how much time it takes. Twitter: Short updates, more “real-time,” drive traffic to Web or blog, personal appeal. Tweets often don’t make sense out of context and when you add hashtags, RT’s and... Continue Reading
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The ability to work with the media is our “value added” in public relations (and one of the key reasons PR is in the journalism school at the UofO)… So when you want to add a media relations strategy to a client plan or proposal, how do you do it? “Get [my organization] on morning talk shows” is not a media relations strategy. First, think about your target audience. You need to have a solid understanding of who your target audience is. Have you painted a picture that makes it clear what media they use and respond to. If not, do more research. Once you’re comfortable with your understanding on the audience, you’re ready to move forward with recommended strategy. Your strategy needs to include your key messages and the tone of the media materials that you will create. For example, say you’re working with a local humane society on... Continue Reading
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