PRos in Training

Last night, Todd Defren of Shift Communications joined my Advanced Public Relations Writing at the University of Oregon course via telephone to talk about the social media press release specifically and all things social media more generally. My students have been assigned a client for which they are creating a “virtual press kit” for the client’s online newsroom. One of the pieces they include must be a social media press release. So they had questions ranging from “what does this look like when implemented?” to “how do you control the chaos of social media?” Todd had five points – I hope I got these right – around why SHIFT initially came up with the template and its philosophy about PR’s role in social media. 1. The SMPR helps to democratize access. Company information should not be the exclusive domain of traditional media. Social media and the SMPR provide more access... Continue Reading