When you’re ready to launch a blog, rather personal or professional, it’s important to think beyond just “what am I going to blog about?” Your blog is a window into your professional life and what people see and how they see it is up to you. Have a strategy: Even if you’re creating a personal blog, have a sense of what you want to...

I’ve always been a multi-tasker. Admitedly, I get a lot done in a day. I don’t know how, sometimes. I really don’t. But the answer I always give is “get enough sleep.” I am only half-joking. I don’t pull all-nighters. Ever. Now that I’m involved in social media, I get asked a lot how to manage it all. Over time,...

[this post originally appeared on my agency's blog. As I phase that blog out, there are a few posts worth reposting, this is one.] Social media means marketing departments, public relations people and CEOs have to let go. They have to let go of control. They have to let the conversation develop and dialogue take place. And that. is. hard. If your organization...

Chris Brogan has written a social media starter pack post on his blog. His categories are: Listening, Speaking, Community and Rich Media. This is a terrific way to breakdown the tools that are available when using and participating in social media. Listening: In social media, as in life, listening is twice as important as speaking. Online, the tool for listening...

I’ve finally jumped into Twitter. I invite you to do the same. I’m still figuring it out, but I’d love to see you there. I’m: kmatthews (or use email:...