Aug 29, 2010

The cost of social media isn’t in the hard costs, it’s in the time costs. Creating a process for yourself will help save time and also make social media activities a part of your routine. If you missed Tip #1, check out my advice on setting up an RSS Feedreader here. I find it challenging to share my personal process because I’ve developed it...

Jun 20, 2010

The day comes in every PRo’s life when you open the paper to an article, read the magazine story, or catch a talk show episode that would’ve been the perfect fit for your company or client. They should’ve been part of that story! You know it… and they know it. So if you’ve missed a big opportunity, what do you do? Clients/managers...

Apr 28, 2010

Kelli’s Note: Diane Gaines, an ’07 graduate was one of the first classes of students that was required to blog in my class. It’s been fun to follow her career and to hear her views on this topic. Pretty rewarding for those of us who think social media are important for you to learn. You can find her on twitter at @drgaines. Recently, several...

Apr 20, 2010

After a three term hiatus, I’m again teaching the advanced writing class – now call Strategic PR Communication. As part of that class, I publish a list of my favorite posts from the week for students to choose from and respond to on their own blogs. While the list is specifically for the class, I hope that other visitors will enjoy, too. Why Should I...

Dec 17, 2009

It seems like a good idea. When you update Twitter, why not update Facebook automatically… and while you’re at it, how about LinkedIn? To me, each of these tools serves a different purpose and therefore needs different content. Certainly there is overlap in many instances, but it’s important to think about how each fits into your overall...