PRos in Training

I’m often asked about how to best handle social media maintenance and management tasks. Over four years or so I’ve developed a few shortcuts that work well for me. I’ll explain each in a separate post, but we’ll start with feedreaders! Yay feedreaders! Using a feedreader to track blogs I’m interested in along with keyword searches is my number one shortcut. It was thanks to Bloglines, my first feedreader that I really started to understand social media. I subscribed to PR, social media, marketing and advertising blogs left and right. By doing so, I learned best practices and social media etiquette through observation. My use has changed a little bit, which I’ll explain. First, though, take a peek at this video from Common Craft, it’ll give you the basics (click on the image). Common Craft recommends Google Reader, which is very popular. The aesthetics of Google Reader just don’t work for... Continue Reading