Posts Tagged with reputation
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I was interviewed by KVAL news about reputation management and crisis communication this week. Our Duck athletes have been having some trouble staying out of trouble and the reporter wanted to talk to me about what they should do. I declined to comment specifically on the story – I don’t have enough “inside” information and because I both teach and have clients at the University of Oregon, I wanted to avoid any perceived conflicts of interest. But I did agree to talk generally about how an organization in a tough spot might respond and think about repairing. This is the short version of the story. If the longer version gets posted, I’ll update.... Permalink
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According to a recent survey of 100 executive recruiters done by ExecutNet, 77 percent of recruiters reported using search engines to find background data on candidates. Of that number, 35 percent eliminated a candidate because of what they found online. StarTribune.com What comes up when you search your name via Google? Your search engine results page (SERP) might be just as important as your printed resume. There’s lots of talk around about protecting your personal brand and how important it is to manage your Facebook profile. This is another variation on that theme. Online repuation is not just a matter of limiting what you put on line, but being very deliberate about what you share and how you position yourself as a young professional. You will be Googled, why not have the results be intentional? Having a strong online presence is important. If you don’t participate in social media, that... Continue Reading
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