PRos in Training

The PR major in the SOJC is a professionally-focused one. Most students who go into PR understand the importance of perceptions. Or at least they should. And, naturally, our students are concerned with professionalism. Lately, however, I’m beginning to think some are too concerned. Or their emphasis is misplaced. I’m not sure which. But I think it’s worth exploring. Maybe we’ll start with what I think professionalism is not: About (just) what you’re wearing. Your appearance is important, don’t get me wrong. It affects that way you feel about yourself and certainly influences first impressions, but style without substance quickly fades. Rigid or doctrinaire. I hear students admonish each other for not being professional or gossip behind someone’s back about some terrible unprofessional misdeed (first of all, judge not, lest ye be judged…). It’s as if professionalism is the new religion for students. Lack of personalization. Where are YOU in... Continue Reading