Posts Tagged with Public Relators
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The annual U.S. News & World Report College Ranking Guide always seems to create controversy. This year is no exception. In the version sent to bookstores, Portland State University’s electrical engineering program was ranked #9 in the guide with such heavies as M.I.T., Stanford and UC-Berkley. In press release: “We are proud that PSU represents Oregon in this prestigious national ranking,” said President Daniel O. Bernstine. “It illustrates how state investments in higher education can increase programmatic capacity and excellence.” “It is very exciting to have our Electrical Engineering program and faculty recognized by national engineering peers,” said Robert Dryden, dean of the college. “This acknowledges the fundamental transformation of the Maseeh College of Engineering and Computer Science into a national and international academic and research institution.” Malgorzata Chrzanowska-Jeske, department chair, leads the Electrical and Computer Engineering program. It turns out Portland State didn’t make the top 10, or even... Continue Reading
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PR Week, the key industry trade publication has awarded agencies, individuals and campaigns in 33 categories for 2007. My favorites: Community Relations Campaign of the Year: Erasing Asthma (with no client and no budget)Public Affairs Campaign of the Year: Reaching “legacy moms” with an environmental campaignCause Related Campaign of the Year: Lemons to Lemonade – lemonade stands for charityPR Student of the Year: No, not from the UofO, but Meghan Stafford had some really good ideas And for you students soon-to-be on the job market:Small PR Agency of the Year: DG&AMid-Size PR Agency of the Year: Chandler ChiccoLarge Agency of the Year: Golin Harris... Permalink
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According to a great article in AdWeek, PR represents the largest growth sector as compared to our marketing and advertising sisters. The articles tracks trends from 1994, when the numbers were nearly equal, through the dot-com bust and then back again. Excerpt: One big winner in this shift has been public relations. A lot of marketers, notably the pioneering dot-com companies, relied heavily on PR to create a buzz and get their stories told. The PR sector, though still much smaller than advertising, grew more than three times faster than advertising between 1990 and the peak. And even though both disciplines saw massive employee cuts after the Big Burst, public relations today, as measured by the body count, is 44 percent larger than it was in 1990, while advertising is up by only 14 percent. Read more… Steve Rubel says that this means that PR is really driving the marketing... Continue Reading
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From one of my favorite new reads: Indexed by Jessica Hagy I often find myself telling clients what Jessica has illustrated so clearly and what they should know. Just because you say you have a plan, or you have a great vision does not mean people are going to buy what you’re selling. People need proof. They need action. Say you’re about being socially responsible and committed to your local community? Prove it! Say you’ve got the best new product to revolutionize the way people do this or that? Show me! Arlie & Company, a local Eugene, Ore.-based real estate developer (and a client) is my favorite example of a company that does this. Arlie gives thousands to local nonprofits that owners Suzanne Arlie and husband John Musumeci believe are doing good work. And they are committed for the long-haul. Organizations like Relief Nursery and Womenspace benefit from Arlie &... Continue Reading
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This is part two of a guest post is from Marilyn Hawkins of Hawkins & Company PR. In part one, she listed 1 – 10. Here she rounds out the 25 qualities that will set you apart in the PR industry. If you’re serious about the public relations business, you can never settle for beingjust an average professional. Here are 25 ways to shine – waaaayyy beyond the solid list of tactical skills and basic attributes you may have acquired already. There are probably 2,500 qualities of a great public relations practitioner, but I’ll only tick off the top one percent. Are these in any particular order? Nope. They’re just as random and chaotic as the average PR pro’s typical workday. So, what do you have to do – or be – in order to walk on water? 11. Tolerant of contradictory points of view. You must be able to... Continue Reading
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This guest post is from Marilyn Hawkins of Hawkins & Company PR. She offers 25 qualities that will set you apart in the PR industry. If you’re serious about the public relations business, you can never settle for beingjust an average professional. Here are 25 ways to shine – waaaayyy beyond the solid list of tactical skills and basic attributes you may have acquired already. There are probably 2,500 qualities of a great public relations practitioner, but I’ll only tick off the top one percent. Are these in any particular order? Nope. They’re just as random and chaotic as the average PR pro’s typical workday. So, what do you have to do – or be – in order to walk on water? 1. Ethical. ‘Nuff said. If you’re not a fundamentally ethical person, public relations is not the career path for you. In order to act ethically, you need to... Continue Reading
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I am launching a new feature on PRos in Training this week. What Would You Do? (or WWYD for short!) Take a look at the following news item and give me your best public relations advice. Up this week – The Jordan Schnitzer Museum of Art at the UofO was taken to task by the Pappas Group, a consulting group based in Connecticut. From The Register Guard: The Jordan Schnitzer Museum of Art at the University of Oregon lacks a clear sense of mission and has suffered from a fragmented staff and inadequate oversight, a private consultant’s report says. The Jan. 30 report by Alceste Pappas, president of Pappas Consulting Group of Connecticut, was released this week. The university hired Pappas last year to evaluate the museum; she issued a similarly critical report about the Oregon Bach Festival last year. The 43-page report on the Schnitzer paints a picture of... Continue Reading
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Erin Caldwell, a recent graduate and employee at Edelman attributes her hire at the agency in large part, to her PR blog. Here, at the Forward Blog (see the blogroll, it’s a great one for students!), she talks about the importance of understanding new media for new graduates. At Allen Hall PR, our student-run PR agency at the University of Oregon School of Journalism and Communication, my AE, Michelle Pera, and I talked about blogging specifically – giving students a step by step to get started.I credit Nedra at Spare Change for being my “seed blog.” I’m sure I was searching for social marketing for a presentation I was giving to the United Way Success by Six leadership team and came across her blog. She’s has a great blogroll. And the rest, as they say, is history. I’ve always been a little nerdy, but I know lots of students resist.... Continue Reading
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It’s usually about this time of the year that seniors start panicking, er, I mean, thinking about their future after graduation. I’ve come across a couple of good posts today for students figuring out where they want to go with their career (and how): Forward 10: Ways to Effortlessly Network for Business and PleasureThe new professionals at Forward offer some great tips for networking – a necessary part of not only the job search, but a public relations career. Informational Interviews…Should you ask for one?I’ve always encouraged students to set up informational interviews (sorry, Heather!). I really appreciate this perspective and think that it really adds more value to events that the University of Oregon School of Journalism sponsors like the Portland Paddle (structured informational interviews for advertising and PR students). And the portfolio reviews with professionals that I arrange at the end of the PR Campaigns class.... Permalink
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Communication Overtones: Corporate PR 101: A Primer for Companies Interested in Social Media Kami presented to my class via teleconference this evening. Huge thanks to Kami for staying up late with us. As students head into their careers, they’ll certainly face these issues and now have a clearer road map to follow.... Permalink
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