Walk a Mile in Their Shoes…The Importance of Empathy in Public Relations

Walk a Mile in Their Shoes…The Importance of Empathy in Public Relations

Nov 2, 2009

It’s easy to think of cool ways to reach your peers, to identify strategies and tactics for and audiences made up of people who are like you. For most students, that means the temptation to focus on students and how to reach students is strong, even when it doesn’t make sense to include a student focus. But more often than not, public relations...

What if You Don’t Have a PR Degree?

I have had more than one request from young professionals or soon-to-be graduates who do not have or will not get a PR degree and are interested in working in PR in some capacity. So do you have to have a degree in PR to do this work? Nope. In fact, I’d venture a guess that the clear majority of folks working in PR don’t have PR degrees. A career in...

Tips for Your First Agency Job

Paull Young of Forward Podcast spends about 10 minutes chatting with a two men – one a Sr. VP and the other at an entry-level position in an agency about skills, tips and advice for your first agency job. Some great tips! David Jones is a Senior Vice President at Fleishman Hillard, Toronto, and one half of the excellent Inside PR podcast. Ed Lee is a...