Posts Tagged with PR tips
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It’s easy to think of cool ways to reach your peers, to identify strategies and tactics for and audiences made up of people who are like you. For most students, that means the temptation to focus on students and how to reach students is strong, even when it doesn’t make sense to include a student focus. But more often than not, public relations campaigns must focus on audiences that are decidedly not like you. Understanding how to reach those audiences takes a skill (a trait?) I don’t think we talk about in public relations much, but I would rank high on the “must haves”: empathy. Empathy is the ability to put yourself in someone else’s place and understand their feeling, emotions, motivations and values. Many argue it’s a core competency of emotional intelligence, widely seen as crucial to business and leadership success. It’s hard to step outside your comfort zone,... Continue Reading
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I have had more than one request from young professionals or soon-to-be graduates who do not have or will not get a PR degree and are interested in working in PR in some capacity. So do you have to have a degree in PR to do this work? Nope. In fact, I’d venture a guess that the clear majority of folks working in PR don’t have PR degrees. A career in PR is often the result of a circuitous path. Disclaimer: I have a PR degree. My students in the School of Journalism and Communication at the University of Oregon will all have PR degrees. Having a PR degree gives you the language of the industry and a unique approach to the work and our program at the UofO is very focused on real world activities and training strategic, creative thinkers. With that said… What can you do to move... Continue Reading
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Paull Young of Forward Podcast spends about 10 minutes chatting with a two men – one a Sr. VP and the other at an entry-level position in an agency about skills, tips and advice for your first agency job. Some great tips! David Jones is a Senior Vice President at Fleishman Hillard, Toronto, and one half of the excellent Inside PR podcast. Ed Lee is a senior consultant at iStudio and the author of Blogging Me, Blogging You. Between the two of them they have 19 years of experience in PR agencies. David Young (the Sr. VP): A good understanding of media, being well-read and following different media. Being interested in media. Strong foundation in writing skills are also important. He says these are the two core factors. At a personality level, he’s looking for someone who can add to the team. He may be hiring a jr. level person,... Continue Reading
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