Mar 16, 2010

Stuff like this irks me. According to a study of Australian newspapers, more than 50 percent of the content was “driven by some sort of public relations.” This isn’t the first time I’ve heard stats like this, and it’s not even the largest percent I’ve seen. What irks me is the tone. Oh dear God… PR might have an...

The PR major in the SOJC is a professionally-focused one. Most students who go into PR understand the importance of perceptions. Or at least they should. And, naturally, our students are concerned with professionalism. Lately, however, I’m beginning to think some are too concerned. Or their emphasis is misplaced. I’m not sure which. But I think...

Nov 2, 2009

It’s easy to think of cool ways to reach your peers, to identify strategies and tactics for and audiences made up of people who are like you. For most students, that means the temptation to focus on students and how to reach students is strong, even when it doesn’t make sense to include a student focus. But more often than not, public relations...

I was recently approached by Heather Fornataro of Powder Hound Marketing with an offer of two free tickets to Spamalot in exchange for a tweet or blog post about the show and specifically a tweet or blog with a promotion code for others to get tickets. The show was at our local performing arts center, the Hult Center. It didn’t work out that I was able...

The very ground on which we stand in public relations is shifting. Like tectonic plates colliding miles under the surface, these changes are shaking up the industry. The PRos of the future will need to have different skills and use more traditional skills in new ways. These changes are creating new opportunities for smart, creative thinkers. John Bell at...