Posts Tagged with oregon
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Today I formally accepted a full-time instructor position at the University of Oregon in the School of Journalism and Communication. What, you say? You thought I already did that? Not quite. For the last six years, I’ve been an adjunct instructor. Full time, yes, but not permanent. Tactically, the position won’t be much different. Philosophically, it’s a world away. But accepting this position is really putting a stake in the ground – this is who I am and where my priorities lie. I will still do consulting and speaking and Verve lives on. But this position marks an important milestone for me and one that I’m pretty excited about. Thanks to many, many people who have supported me, trusted me, pushed me, challenged me and helped me get here. As part of the application process, I revised and updated my teaching philosophy (thank you, The Professor is In for all... Continue Reading
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I was interviewed by KVAL news about reputation management and crisis communication this week. Our Duck athletes have been having some trouble staying out of trouble and the reporter wanted to talk to me about what they should do. I declined to comment specifically on the story – I don’t have enough “inside” information and because I both teach and have clients at the University of Oregon, I wanted to avoid any perceived conflicts of interest. But I did agree to talk generally about how an organization in a tough spot might respond and think about repairing. This is the short version of the story. If the longer version gets posted, I’ll update.... Permalink
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Erin Caldwell, a recent graduate and employee at Edelman attributes her hire at the agency in large part, to her PR blog. Here, at the Forward Blog (see the blogroll, it’s a great one for students!), she talks about the importance of understanding new media for new graduates. At Allen Hall PR, our student-run PR agency at the University of Oregon School of Journalism and Communication, my AE, Michelle Pera, and I talked about blogging specifically – giving students a step by step to get started.I credit Nedra at Spare Change for being my “seed blog.” I’m sure I was searching for social marketing for a presentation I was giving to the United Way Success by Six leadership team and came across her blog. She’s has a great blogroll. And the rest, as they say, is history. I’ve always been a little nerdy, but I know lots of students resist.... Continue Reading
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