PRos in Training

Most international events allow us to armchair quarterback the public relations outreach and response. The Beijing Summer Olympics is no different and provides some unique issues due to the Chinese political system and the international-scale issues around which the international community is raising a cacophony of voices. In 2001, after China had won the bid for the 2008 games, a senior official said, “Winning the host rights means winning the respect, trust, and favor of the international community.” The statement sums up what China wants to get out of these games, but it seems the country’s challenges related to its political system, primarily, are taking the luster off the games for the country. Issues and challenges that may be worth paying attention to during these Olympic Games: The “No-Fun” Olympics: Dubbed as such by some western media, the phrase refers to the massive, sweeping security measures put in place. Visa... Continue Reading