Apr 27, 2009

This guest post is from my Twitter friend, Kellye Crane. Kellye is one of those PRos that I always recommend students follow. She’s super smart and has good advice for PR people at all levels. As the school year draws to a close, I’m sure many PRos in Training are thinking about the future, and pondering what Modern PR means today. Whether you’re on...

The very ground on which we stand in public relations is shifting. Like tectonic plates colliding miles under the surface, these changes are shaking up the industry. The PRos of the future will need to have different skills and use more traditional skills in new ways. These changes are creating new opportunities for smart, creative thinkers. John Bell at...

This guest post is from Ashley Sherrick (UO, ’07), an intern at Conkling, Fiskum & McCormick, a public affairs agency in Portland, Ore. So I know you have heard this before, but the key to landing your first “real” job or internship out of college is to market, market, market yourself! Just being a recent grad myself, I went through the whole...

Recent grads are eagerly anticipating the first day on the job. And my students are no exception. I want to offer a few first-days-on-the-job tips. I’ll preface this by saying that your first job will not make or break you. You can take a risk, follow your heart (or your wallet) and you’ll be just fine. So, say you’ve landed that first great...