Posts Tagged with monitoring
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This post can also be found at the Lunar Logic blog. Lunar Logic is a web development firm in Eugene, Oregon. I’m working on a series of posts for my friends there and this it the first. *** If you’ve been pondering a social media strategy, it’s likely you’ve heard the advice to “listen first.” Lots of super smart people have talked about how to listen and monitor with blog post upon post that provides reviews of tools and links to resources. In fact, I’ll share some of my favorites with you. 13 Essential Social Media “Listening Tools” from Marketing Profs (free registration required) 25 Ways to Listen to Customers on Social Media from Social Media Today Wiki of Social Media Monitoring Tools What you don’t find written about much is what you should be listening for. Maybe it’s intuitive to some, but in my experience, once you set up... Continue Reading
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If you’re thinking about getting started in social media and have designated “this summer” as a chance to do so, the first thing you should do is start reading. Find 10 or 20 (or more) blogs that cover areas of public relations, marketing and social media that you’re interested in and start reading. Not sure how to begin? Two PR agencies (and me) have created tools to get you started. Ogilvy 360 Digital Influence’s Daily Influence: Powered by Netvibes (also my feed reader of choice), Daily Influence has tabs for categories in advertising, public relations and social media and subscribes to a lot of the most influential blogs in each. You can create an account on Netvibes and customize your page based on Daily Influence. Keep what you like, delete what you don’t and add in your own. MWW Group’s M.Insight is a mobile app, which rules. You can get... Continue Reading
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In an entry level job, particularly in agencies, you might be tasked with monitoring media coverage. You might need to read trade magazines, or scour the Internet for mentions of your client, the competition or industry news and information. Marketing Pilgrim has a great list of 26 free tools for monitoring buzz. Check it out (and try it out… Impress your clients).... Permalink
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