Jun 20, 2010

The day comes in every PRo’s life when you open the paper to an article, read the magazine story, or catch a talk show episode that would’ve been the perfect fit for your company or client. They should’ve been part of that story! You know it… and they know it. So if you’ve missed a big opportunity, what do you do? Clients/managers...

Mar 16, 2010

Stuff like this irks me. According to a study of Australian newspapers, more than 50 percent of the content was “driven by some sort of public relations.” This isn’t the first time I’ve heard stats like this, and it’s not even the largest percent I’ve seen. What irks me is the tone. Oh dear God… PR might have an...

Nov 19, 2009

Public relations professionals are, I would argue, faced with ethical decisions every day. They might be small or they might be life or death. In this business, the “product” we have is our integrity and credibility. Doing things that breech either can damage your reputation and your ability to be effective and just do your job. My best all-purpose...