PRos in Training

This is a guest post from Jamie Szwiec, a PR colleague I connected with on Twitter. More about Jamie at the bottom of the post. I can remember when I went client-side and my boss gave me the task of personally monitoring the news, daily, through Google news alerts and RSS feeds. Something along the lines of … “Spend an hour a day, first thing. I’m not talking about those third-party monitors that charge an arm and a leg. Do it diligently, for competitive analysis, tracking trends and sharing ideas with the team. Most importantly, media relations.” The internal dialogue in my head was along the lines of … “Dude, you’ve gotta be kidding me. Fine, I’m client-side and don’t have to worry about the lingering 0.25’s and billing my time now.” At first, it was daunting. More than a dozen Google alerts to sift through every morning followed by... Continue Reading