Mar 13, 2010

At the end of each term, the students in PR Campaigns, our capstone PR course, present their portfolio of work to a panel of professionals. It’s an exciting day, with lots of great energy and terrific feedback from our talented professionals who give anywhere from 2 hours to 8 hours to share their expertise with our students. I had a chance to speak at...

If you’re dreaming an agency career, chances are you will need to know how to monitor the media for coverage. Often the monitoring doesn’t mean just collecting a bunch of links, but writing short summaries of the coverage so the busy executive can breeze through and read those pieces that are important. The final product at the end of the quarter is...