Posts Tagged with linky+love
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I’m a little embarrassed that I haven’t blogged all week. But the PR blogosphere has kept on spinning without me (shocking, I know!) and here are my favorites from this week. First of all, send your blog URL to Chris at Student PR for the student blogroll. Public Relations Low Life PR, The Flack: Peter Himler at The Flack discusses the, er… messy business of some publicists representing celebs. I’m glad it’s not me, either, Peter. Measuring the Value of Authenticity and Engagement, KD Paine: KD’s post is contrasting the “authentic” town hall of Hillary Clinton with the moving “Yes We Can” video by Will.i.am for Obama. Interesting stuff. 1o Ways To Get Local Media Coverage, Getting Ink: I love this blog. If you’re not subscribing, do so. Right now. Check out the “seven questions” series about “PRs” and journalists (by journalists). For Immediate Release Podcast: Hobson and Holtz have... Continue Reading
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As usual, some great things online this week. Here are some of my favorites: Why Your Clients Need Media Training, Getting Ink: Oh, how’d I’d like to think that this is not normal…. Hotel Chain Hires the Sandman and Other Poor PR, Getting Ink: A second great post from this blog. Good reasons to double check, triple check and be smart about your releases. You never know where they’ll show up. Fear, Hope and Love: The Three Marketing Levers, Seth’s Blog: Seth says taking advantage of one of these basic needs leads to successful marketing. Top Five Reasons Companies Resist Social Media, a shel of my former self: Good to know the questions, so you can have the answers (or at least try). More Thoughts on Blogger/Citizen Journalism, Global Neighbourhoods: A great post from Shel Israel about some of the ways journalism is changing. Very good stuff. Creating an Environment... Continue Reading
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This week’s posts are a hodge podge, but I find them all interesting, insightful or just fun. This week I’ll leave the pontificating to you. If you’re one of my students, choose one to write a response, if you’re not, leave your comment on this blog – or even better, on the blog linked to. Enjoy! Public Relations Gone Wrong. Note to Zina Eva, Not All PR is Good PR. Goodwill Targets Upscale Consumer for Stores, Web (from PR Week) Communicating by Listening: It’s all about the audience, folks. Build Your Wild Self Hooks Kids and Parents:Fun, interactive site. Watch out, you might learn something. The Internet Causes Global “Shrinkage”: Why it matters to have a conversation. What You Can Learn from the Primaries: Political primaries that is. From Seth Godin.... Permalink
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Despite the “fact” that all PR people suck, there’s still some great stuff being talked about this week. There seems to be a distinct focus on blogger and media relations in this week’s news and in this week’s linky love, so we’ll call it a theme! Here are my faves: To start some tips for young PR people. In his standard (and much appreciated) proactive style, Todd at SHIFT isn’t trying to steal other firms clients, or whining about it not being PRs fault. He has posted some great blogger relations tips for download. Screaming Headlines starts a series of 20 “brass tacks” tips for media relations and starts with this post. And here’s the first tip on news value. The PRs fight back: 10 Tips for Travel Writers. A great list from two anonymous PR Pros who work in travel. We always hear that media relations is supposed to... Continue Reading
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A fresh round of picks from this week in the ‘sphere. I choose posts each week for my students bloggers in my Advance PR Writing class. Each is required to write a response post to one of these in addition to one post of their choosing. As usual some smart people are talking about interesting things this week. From Communication Overtones:Red Cross Uses Social Media Tools… – The Red Cross has rolled out some great tools to help keep people in the know and raise money for victims of the fires in Southern California. I hope at some point we’ll hear about the tools’ effectiveness.Social Media 101: Five Tools You Can Follow From Your Desk – a terrific guest post to bring PR professionals up to speed on social media tools. From PR Squared:Owning It – A SHIFTer goofed up… publicly and was outed on Facebook. (Yes, that’s right, Facebook.... Continue Reading
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Well, class is back in session and my Advanced Writing students are back to blogging. Here’s a chunk of posts from my feeds that I found interesting this week: Death of PR: I’ve been a little lax on keeping up with my feeds the last couple of weeks. Apparently there’s been a little firestorm around this topic. I found Kyle’s post insightful without the back story. [More from Murphy's Law with links to other posts on topic.] Closing Day in Atlanta: About lame city (and product) slogans and what makes a good one. Forward Podcast: Personal Branding for Students and Young Professionals. If you don’t have Forward Blog on your feed reader yet, add it. Now. Chysler’s Social Media Helps Drive Comms in Wake of Strike: From PR Week – an article about the labor-focused site that Chrysler used to reach employees, journalists and the general public. Ways to Grow... Continue Reading
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A few posts for your blogging pleasure: Gerald Baron, a.k.a. Crisisblogger, posted this week about reputation and how much reputation really matters. And asks how companies like Dell overcome headlines like “Dell Hell.” The post is interesting in and of itself, but also interesting is that Dell responds! Jason at Dell leaves a very thoughtful comment (take note, my students for your blogging strategy assignment). Is this dialogue? Or marketing speak? Over at Media Orchard, guest blogger Joy Jennings lists 10 dumb things smart communicators do. My favorite (because I saw this all over the place on the last assignment) is number 3 – capitalizing the name of your industry or other non-proper names. (excerpt:) Do you promote your company’s role in the Fitness market or the Mainframe Maintenance space? Do your press releases quote the Vice President of System Push – CRM Resource Adjunct? Just stop. The names of... Continue Reading
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My advanced PR writing students are blogging (watch out!). Part of the requirement is that they respond to a “prompt” post from me. I often send them via email, but thought I’d share some linky love here. These may feel random and that’s intentional – I’m assuming one will strike a chord with every student and they’ll be able to respond with more than, “that was a really good/bad/stupid idea…” PR:Blog-a-JobDo You Have Digital Dirt?Gartner Predicts 80% Active Internet Users Will Live In Virtual Worlds by 2011 Advertising:Powerful without turning your stomachXtremely Annoying AdvertisingAnother Quality MySpace Ad Marketing: Embracing Trends: Barbie Lures Multimedia Shoppers with New Doll-Shaped MP3 Player, Interactive Play in Virtual Web WorldWhat’s in a Name? Misc:Communications 101: How to Communicate BetterDVR Enhanced Ratings are in... Permalink
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