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The short sprint that is our 10-week academic term is coming to a close. Just two more linky loves on the agenda for this term. Lots of interesting stuff this week.

Shame: This post from the Ruder-Finn ethics blog argues that shame is a powerful emotion and can have a profound effect on someone’s behavior. What are the implications for public relations professionals in our daily work?

Working the Bottom Rung: Ryan Anderson offers tips for junior PR professionals about making themselves valuable in a scary economy.

An Introduction to Social Media: Our friend, Paull Young, gives an overview on the use of social media for business (video).

Memo From Kafka’s Castle and What Employers Want to See on Your Resume: Some handy tips from a technology CEO, via Guy Kawasaki’s blog.

HOW TO: Measure Online Influence: A Mashable.com post by Micah Baldwin about understanding and measuring influence online.

Keep Your Eye on the Ball: The last in the series of posts by my friend, Leo Bottary, on client service. This post remind us to focus on the client’s goals and help them to understand that you’re a partner in their business and striving toward to the same ends.

Print Closure Hastens Move to New Media: Some recent newspaper closures are punctuating the changes that that are occuring in the media world. PRWeek gives its take. Do you feel like you’re prepared for this world?

Did Skittles Scuttle it’s Brand & Skittles Smackdown, A Sociological Viewpoint: Skittles (as in the candy) did some weird stuff with their Web site this week. What do you think?

The Ultimate HARO (Help a Reporter Out) FAQ: You may have heard about HARO on Twitter or in your online adventures. Do you know what it is and how it’s relevant to you and other PR students and young PRos.

Do You Speak Recession?: Michael Allison talks about the loaded words that are being used around the current economic crisis. Understanding the power of words is important.