PRos in Training

Leo Bottary, one of my favorite bloggers, offers 10 tips for agencies pitching new business. His tips, as always, are terrific. And even though I don’t do a lot of new client pitching on a scale that would require a formal “presentation” – I am responsible for an inordinate number of presentations on a weekly basis. Comes with the territory of being a university instructor, right? So, taking Leo’s tips and applying them, not only to business pitches, but to my lectures, I find myself coming up a little short. I fear I may be responsible for a large number of presentation sins. From PRos in Train… My favorite tip: Engage in an actual conversation. Toss the PowerPoint. Get to know one another. Everyone thinks capabilities are about qualifications. Maybe it’s actually about capabilities. Are you capable of being fun, likeable, smart, funny, human, etc.? Would I want to spend... Continue Reading