Posts Tagged with Kelli+Matthews
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I’m in grading mode this weekend. My “grading” includes two categories. My classes: the assignments I’m grading on one’s that I’ve required. Often I kick myself in the butt for having complicated assignments of multiple pages, rather than making it easy on myself. But then I remember how ill-prepared I felt at my first job (or three) and how I wished for more exposure to more types of things while in school. So… tonight I grade! Work from AHPR: Allen Hall PR is the student-run PR firm at the University of Oregon. The firm has seven to ten clients, all of which has various projects in the hopper. I’m the last link in the “editing chain.” When things get to me, they should be client ready. They often aren’t. With both of these types of “assignments” in mind, I offer these tips for students. Be clear on the directions and... Continue Reading
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It finally happened… in a new client meet and greet the executive director of a local nonprofit came to the meeting having done a Google search on me. Not the first time people have done this. I Google myself on a fairly regular basis to make sure some random weirdness hasn’t shown up in the online universe. A sales rep I work with at the very cool University Readers Googled me and brought up this piece of evidence to my past. Fortunately, something I’m pretty proud of. However, it was in this meeting that the advice and the “warnings” to my students that you’d be Googled prior to a job interview came to pass. And it was a good thing. I blog, I have an up-to-date LinkedIn profile, I’ve been mentioned in others blogs… I also have a 2000 resume that floats to the top 10 results that I can’t... Continue Reading
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The annual U.S. News & World Report College Ranking Guide always seems to create controversy. This year is no exception. In the version sent to bookstores, Portland State University’s electrical engineering program was ranked #9 in the guide with such heavies as M.I.T., Stanford and UC-Berkley. In press release: “We are proud that PSU represents Oregon in this prestigious national ranking,” said President Daniel O. Bernstine. “It illustrates how state investments in higher education can increase programmatic capacity and excellence.” “It is very exciting to have our Electrical Engineering program and faculty recognized by national engineering peers,” said Robert Dryden, dean of the college. “This acknowledges the fundamental transformation of the Maseeh College of Engineering and Computer Science into a national and international academic and research institution.” Malgorzata Chrzanowska-Jeske, department chair, leads the Electrical and Computer Engineering program. It turns out Portland State didn’t make the top 10, or even... Continue Reading
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Paull Young of Forward Podcast spends about 10 minutes chatting with a two men – one a Sr. VP and the other at an entry-level position in an agency about skills, tips and advice for your first agency job. Some great tips! David Jones is a Senior Vice President at Fleishman Hillard, Toronto, and one half of the excellent Inside PR podcast. Ed Lee is a senior consultant at iStudio and the author of Blogging Me, Blogging You. Between the two of them they have 19 years of experience in PR agencies. David Young (the Sr. VP): A good understanding of media, being well-read and following different media. Being interested in media. Strong foundation in writing skills are also important. He says these are the two core factors. At a personality level, he’s looking for someone who can add to the team. He may be hiring a jr. level person,... Continue Reading
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Participating in the blogosphere and social media requires that you have an ear to the ground. But where do you start? Active listening is the first step to establishing a blogging or social media strategy (or any communication strategy for that matter…). As you think about blogging for a class or for a client or for your company, start with the basics. Some resources:Ogilvy Blog Feeds: A collection of some of the most influential blog feeds out there, from one of the most influential agencies. Constantin Basturea: Blogger & PR Guru with Converseon has a variety of PR-related social media projects. My favorites: PR Blogs (a massive 600+ feed list of the PR blogs being published), The New PR Wiki (a collective knowledge base and collaboration tool) and his Google Co-Op project (a Google search that searches PR-related blogs, sites and wikis). When you find a great blog like Communication... Continue Reading
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I love this analogy! The Ladders, a job search engine that lists jobs mainly in the $100K + salary range, has this terrific site around the 7 deadly sins of interviewing. My favorite is “sloth,” I think. Mostly because I see this with soon-to-be or recent graduates more than I’d like. Excerpt: Winging it is never good, particularly in an interview. Be able to show knowledge of your potential employer, awareness of the industry, and the company’s business strategy. The level of detail in your questions should match your experience. What questions match your level of expertise? If you know you’re going into an entry-level position that is going to be media relations focused, ask questions about the day-to-day of your potential job. Will you be pitching? Or providing support? What kind of mentoring does the agency offer? There are plenty of ways to show your genuine interest in a... Continue Reading
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Students in my Advanced PR Writing have been blogging the last five weeks. It was an experiment on my part and it worked pretty well. In fact, I think next term I’ll have the students start sooner so they have time to find their blogging “voice.” Stu’s Clues: In my PR Thinkin’ ChairFirst of all, more than a little odd that Stu references the perennial children’s favorite – down the the “thinking chair” – but he did an outstanding job with this assignment and I hope he keeps his blog up. My favorite posts -I Keep a Fire Extinguisher in my Pants (ok, I admit it, I mostly like the headline. funny!)NBA Severs Ties with Tim Hardaway PRemonitionsDanielle Galluzzo is a rising star. Not afraid to ask when she doesn’t know, contribute when she has a good idea and commit herself fully to every assignment (whether it is a new... Continue Reading
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John Wagner of On Message posts today about how NOT to look for a job. His experience is just an example of the lack of common courtesy that is all too common. Another example – last week, the managers of the student-run PR agency at the Univ. of Oregon conducted interviews and “hired” for Spring term (students don’t get paid, but all are treated as agency employees and the students can get credit). After doing nearly 20 interviews, the 8 hires were called and congratulated and those who weren’t hired were also called. One student who was not hired proceeded to question the manager on her decision. The manager told that her best advice would be for the student to work on her professionalism – being sure to dress appropriately for an interview and coming to the interview prepared. Rather than saying, “thank you. I will work on that and... Continue Reading
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