I’m in grading mode this weekend. My “grading” includes two categories. My classes: the assignments I’m grading on one’s that I’ve required. Often I kick myself in the butt for having complicated assignments of multiple pages, rather than making it easy on myself. But then I remember how ill-prepared I felt at my first job (or...
Who Do You Trust?
Edelman released its annual Trust Barometer survey results in early February. I’m always fond of nicely defined and clearly labeled categories. Categories provide a nice heuristic for linking new information with what we already know. Based on seven years of research, the agency is able to draw some conclusions and segment influencers into...
Potential Client Googled Me
It finally happened… in a new client meet and greet the executive director of a local nonprofit came to the meeting having done a Google search on me. Not the first time people have done this. I Google myself on a fairly regular basis to make sure some random weirdness hasn’t shown up in the online universe. A sales rep I work with at the very cool...
OOPS! US News Ranking Mistake Puts PSU at the Top 10
The annual U.S. News & World Report College Ranking Guide always seems to create controversy. This year is no exception. In the version sent to bookstores, Portland State University’s electrical engineering program was ranked #9 in the guide with such heavies as M.I.T., Stanford and UC-Berkley. In press release: “We are proud that PSU represents...
Tips for Your First Agency Job
Paull Young of Forward Podcast spends about 10 minutes chatting with a two men – one a Sr. VP and the other at an entry-level position in an agency about skills, tips and advice for your first agency job. Some great tips! David Jones is a Senior Vice President at Fleishman Hillard, Toronto, and one half of the excellent Inside PR podcast. Ed Lee is a...
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