PRos in Training

Bob LeDrew at Flacklife posts about a fake campaign carried out by Hunter College on behalf of Coach. I’ll let you read the specifics here and here. Social media tools are powerful. They can help create dialogue and conversation with your customers and they can help humanize an organization through transparency and authenticity. Of course, they can also create buzz, better your search engine results and reach new audiences in new ways- which are the nice tangibles for many clients, and, too often, the “short cuts” for social media use and can lack the strategic focus necessary. Unfortunately, they can also be extremely opaque and obscure the true identity, motives and money at work. It’s unfortunate that the students at Hunter College learned how to use social media in this way, rather than in an authentic way. What I think is AS disappointing is that, while there are plenty of... Continue Reading