This is part of one of a two part guest post from Julie Bonn Heath. Julie Bonn Heath is a PR/Marketing Professional, Author and National Freelance Writer. She lives on the beautiful Oregon Coast. See her blog, Marketing Jewels, at www.jbhmarketing.blogspot.com. More about Julie at www.juliebonnheath.com Blog Tours and Virtual Blog Tours are a great way to get...

This is a guest post from Dr. Tiffany Derville, Assistant Professor of Public Relations at the University of Oregon. I think this is her first blog post. I’m thrilled to be the venue. Tiffany can be reached at derville (at) uoregon (dot) com. Tiffany is responding to Kami Huyse’s conversation prompt and my tag. ***** DISCUSS: Do you think measurement...

This guest post is from Leona Laurie, School of Journalism and Communications Master’s student and music and event PR PRo extraordinaire. You can find her here or here. Staging a festival generates an almost overwhelming number of PR opportunities. An event that spans multiple days and incorporates a variety of activities, types of entertainment, food and...