Posts Tagged with guest
4
This is part of one of a two part guest post from Julie Bonn Heath. Julie Bonn Heath is a PR/Marketing Professional, Author and National Freelance Writer. She lives on the beautiful Oregon Coast. See her blog, Marketing Jewels, at www.jbhmarketing.blogspot.com. More about Julie at www.juliebonnheath.com Blog Tours and Virtual Blog Tours are a great way to get the word out on the Internet about a new product. A blog tour involves multiple mentions of a product on many blogs within a certain time period. This can include reviews of the product, interviews with the product creator and more. A virtual blog tour also includes virtual components, such as podcasts, chats or webinars. An online tour has many benefits. Most importantly, it gives the search engines multiple results for the product, which increases the ability for someone to find information through a Web search. The more results, the more trust... Continue Reading
3
This is a guest post from Dr. Tiffany Derville, Assistant Professor of Public Relations at the University of Oregon. I think this is her first blog post. I’m thrilled to be the venue. Tiffany can be reached at derville (at) uoregon (dot) com. Tiffany is responding to Kami Huyse’s conversation prompt and my tag. ***** DISCUSS: Do you think measurement of social media is important, and why? Measurement of every public relations activity is important to discover its effectiveness. RESOURCES: What are your favorite resources for social media measurement? Do you recommend any methodologies? For those of you that have them, can you point to posts about measurement you have written in the past? As Kelli mentioned, Google Blog Search and Google Analytics are helpful for conducting a content analysis of the number of people mentioning you, the context of their discussions, and the amount of traffic your blog receives.... Continue Reading
0
This guest post is from Leona Laurie, School of Journalism and Communications Master’s student and music and event PR PRo extraordinaire. You can find her here or here. Staging a festival generates an almost overwhelming number of PR opportunities. An event that spans multiple days and incorporates a variety of activities, types of entertainment, food and merchandise vendors, etc. allows for some creativity in marketing choices. Beyond advertising the event as a whole, sending press releases to the local TV stations and newspapers, and inviting the press out for a preview, a savvy event planner can get some real mileage out of targeted marketing, partnering with participants, and taking advantage of the Internet. To illustrate how much PR mileage one might get out of just one aspect of a multi-faceted festival, I’d like to share some of the things I’m doing to promote the music line-up at this year’s Eugene... Continue Reading
1
Comments