PRos in Training

I had the pleasure of being part of a panel on KOPB’s Think Out Loud the morning of October 6. The topic was using social media in local government. A few key points I think came out of the discussion (based on feedback I got from people): Organizations must be deliberate and approach social media thoughtfully and strategically. Be human and be real. If you’re not, people won’t want to interact with you online. If people/orgs appear insincere, consumers will stop reading or following. Social media will not replace traditional channels of outreach and is not a panacea for organizations to connect with their constituents. Social media is a paradigm shift and is about sharing, not about one way information. In preparation for my participation on the panel, I thought about potential topics and made some notes for myself. I covered most of these in my remarks, but I wanted... Continue Reading