Posts Tagged with future
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This guest post is from my Twitter friend, Kellye Crane. Kellye is one of those PRos that I always recommend students follow. She’s super smart and has good advice for PR people at all levels. As the school year draws to a close, I’m sure many PRos in Training are thinking about the future, and pondering what Modern PR means today. Whether you’re on the job market, starting an internship, beginning a new position or just trying to keep up with the latest advancements, you’ve no doubt heard and read a great deal about the vast changes taking place in the approach to public relations. As current students know, whether it’s called PR 2.0, New PR, or some other catchy label, it’s clear that public relations is moving into a new age. At the forefront of this evolution is PR’s incorporation of a more conversational approach to communications, made possible... Continue Reading
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The very ground on which we stand in public relations is shifting. Like tectonic plates colliding miles under the surface, these changes are shaking up the industry. The PRos of the future will need to have different skills and use more traditional skills in new ways. These changes are creating new opportunities for smart, creative thinkers. John Bell at Ogilvy’s 360 Digital Influence Team offers 13 skills that will be required for PR professionals to succeed in the future. His PR Brain for 2009 looks different than the PR brain looked even seven years ago when I finished my undergrad degree. You can read John’s post, but the point of his skills that I take away are that you have to be quick, responsive (not reactive) and creative. You also must know how to think in terms of measurement, ROI and be able to talk business. Katie Paine offers six... Continue Reading
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