PRos in Training

At the end of each term, the students in PR Campaigns, our capstone PR course, present their portfolio of work to a panel of professionals. It’s an exciting day, with lots of great energy and terrific feedback from our talented professionals who give anywhere from 2 hours to 8 hours to share their expertise with our students. I had a chance to speak at some length with several reviewers this term at the end of the process and at the top of that feedback was that the students need to focus on the results of their work. This is often hard to do for students (it’s often hard to do for anyone, let’s be honest). If you’re dropped into the middle of a campaign at an internship, for example, your work is often task-oriented – write this release, compile this clip report. But having a results-oriented brain will help tremendously... Continue Reading