PRos in Training

Guest Post from Erica Harbison, Waggener Edstrom and member of the PRos in Training “advisory board” It’s almost a new year – perfect time to resolve to learn more about blogging and bloggers. So you’ve been hearing a lot about the rise in influence and importance of bloggers, eh? I’m here to tell you that from a PR perspective, what you’re seeing and hearing is true. Bloggers are here to stay for the foreseeable future and they (we) are powerful. I say “we” because if you haven’t gotten on the blog bandwagon by now, you’re already behind. Being a blogger, as Kelli has evangelized many times before, is the first step in knowing how to reach bloggers. If you’re driving a PR campaign, it’s nearly always appropriate to think about how to reach include bloggers in your strategy. Your first piece of homework is to research bloggers who are writing... Continue Reading