PRos in Training

I had a question recently about email blasts/email newsletters and it made me realize that talk about enewsletters has probably been edged out by the new shiny thing (social media). While maybe not the sexiest tool – it’s still a great technique for reaching certain audiences and building a base of support. My tips for doing a good job with an enewsletter: Know your audience. Rule number one for any new initiative or campaign. If you don’t know, ask. You can do basic audience research on the cheap – a short questionnaire at the checkout stand, intercept interviews around your location, build questions into an admissions form. Set some measureable objectives and clearly define success. What do you hope to accomplish? And is an enewsletter the right tool? Make it informational. Ads are ads are ads and the likelihood is going to read them on purpose is diminishing. I nearly... Continue Reading