Walk a Mile in Their Shoes…The Importance of Empathy in Public Relations

Walk a Mile in Their Shoes…The Importance of Empathy in Public Relations

Nov 2, 2009

It’s easy to think of cool ways to reach your peers, to identify strategies and tactics for and audiences made up of people who are like you. For most students, that means the temptation to focus on students and how to reach students is strong, even when it doesn’t make sense to include a student focus. But more often than not, public relations...