Posts Tagged with edelman
saramaya weissman in chicago
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Guest Post: Bright Lights, Big City – UO Duckling Heads to Chicago

26 Sep 2010, Kelli Matthews

Kelli’s Note: I am thrilled to host this guest post from Saramaya Weissman. Chicago is that city that ‘in another life’ I would love to live in. So proud of her for taking this chance and making it work! Saramaya is a 2010 graduate from the University of Oregon School of Journalism and Communication. She currently lives in Chicago and interns at Edelman Public Relations. You can reach her via Twitter at @SaramayaFaye. Exactly three months after I graduated from the University of Oregon I started an amazing and ideal internship at Edelman Public Relations in their co-global headquarters of Chicago. I’m SO thrilled to be here, but the job hunting journey this summer and figuring out “what’s next?” was no easy path. From a small town in beautiful north Idaho to wonderfully hipster Eugene, I was dying for a big city and had my eyes set on Chicago. After... Continue Reading
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Who Do You Trust?

7 Apr 2007, Kelli Matthews

Edelman released its annual Trust Barometer survey results in early February. I’m always fond of nicely defined and clearly labeled categories. Categories provide a nice heuristic for linking new information with what we already know. Based on seven years of research, the agency is able to draw some conclusions and segment influencers into categories. Trust Holders provides an overall umbrella term under which several categories fall. Each category has a distinct way in which they “form or share opinions and how they act on trust in brands.” From Richard Edelman’s 6 a.m. blog: There are Public Activists who engage in outspoken public actions, Social Connectors who share, seek and value public opinions, Solo Actors who take personal action and the Uninvolved whose opinion of brands is not driven by trust reputation. We see that different spokespeople and media will reach these segments; for example, a Social Connector responds best to... Continue Reading
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