PRos in Training

“I’m sorry.” Apologies seem to be a dime-a-dozen lately. Kanye, Serena, LaGarrette, Coach Kelly, LaGarrette again, Rep. Joe “You Lie!” Wilson (R-S. Carolina), Letterman…In fact, do a Google News search for “apologize” and get more than 13,000 results just from the last week. We all make mistakes, bad decisions and yes, sometimes we even simply change our minds. Celebrities, athletes, politicians and business leaders are no different. But when it happens to people in the public eye, the apology can be a very important part of the public relations and communications effort required to move forward. I do not talk about apologies as PR to minimize their importance and suggest that apologies are in any way “spin” or crafted in a way to only appear sincere. In fact, just the opposite. It’s hard to apologize and do so in a way that communicates your sincerity and intent. PR can help... Continue Reading