Posts Tagged with communication
6
Most entry-level PR PRos will start in a technician role, participating in the “craft” side of public relations: writing, editing, taking photos, running special events and doing the legwork of media relations. The technician implements the management’s communication strategies. I always try to focus on helping students show that, while they have the skills to be a technician, that they have the capacity for the problem solving, planning and counsel that is required of managers. With social media, I think we’re seeing entry-level practitioners, well-versed in the tools of the trade, being asked to provide solutions, the strategic planning and serve as “reverse coaches.” I was chatting with my friend and colleague Pat McCormick from Conkling Fiskum McCormick about how important this “reverse coaching” role is in today’s business, especially in public relations and communications. CFM has hired several Ducks and recognizes how much its entry-level employees have to offer.... Continue Reading
0
The Creative Group recently polled 250 marketing and communication professionals about the most overused buzz words. The problem with buzzwords, of course, is that when overused they become meaningless and cliche. When in doubt, use clear concrete language that cannot be misunderstood by any audience. The same language should be effective when talking to your peers as it does when talking to a client… or, the real test, when talking to your mom. Here are some of my favorites form the Creative Group’s survey: (and my commentary) Outside-the-box: outside what box? i think this is so overused that the outside of the box has actually become the inside of the box. Synergy: Guilty of using. Probably even in public. Bad. The big idea: Isn’t this the name of that TV show on CNN with at advertising guy? Hmmm… ROI: This one is tough. In some situations, you’re almost expected to... Continue Reading
1
Comments