Posts Tagged with career
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What an amazing week! There’s nothing like watching a revolution via social media to bring the power of shared communication, collaboration and instant connections into full view. Besides the revolution in Egypt, I found lots of great content this week to share with you. This infographic is very busy, but has some good info about how people are using social media in crises and emergencies. Pretty remarkable, yet very intuitive. I’m sorry, the story of Sony’s social media blunder, to me, just doesn’t have the weight or consequence that some of the other recent social media blunders (like Kenneth Cole’s). But it is worth noting how far and wide a single tweet can travel. This Q and As on Quora is really interesting and has some good lessons about blogger relations with some of the most read tech blogs. I’ll note that most of the answers are not from PR... Continue Reading
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This guest post is from my Twitter friend, Kellye Crane. Kellye is one of those PRos that I always recommend students follow. She’s super smart and has good advice for PR people at all levels. As the school year draws to a close, I’m sure many PRos in Training are thinking about the future, and pondering what Modern PR means today. Whether you’re on the job market, starting an internship, beginning a new position or just trying to keep up with the latest advancements, you’ve no doubt heard and read a great deal about the vast changes taking place in the approach to public relations. As current students know, whether it’s called PR 2.0, New PR, or some other catchy label, it’s clear that public relations is moving into a new age. At the forefront of this evolution is PR’s incorporation of a more conversational approach to communications, made possible... Continue Reading
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It’s scary to be a university senior right now. In just 6 months, the market will flood with recent graduates clamoring for what could be fewer entry level jobs than we saw in the last few years. I don’t think it matters much what your major is, this is likely to be the reality for a lot of folks. But you’re interested in PR, so does that mean you should forget about working in public relations? After all, the media is dying (say some) and PR departments are downsizing. Well, if your dream is to do traditional media relations in an old school model of public relations… um, yes. Yes, you should forget about PR. However, based on my own experience with a wide variety of clients, as well as watching my students’ careers, I say that if you can come to the table prepared for the PR career of... Continue Reading
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I often get asked for job search advice from international students who want to stay and work in the United States. Karen Miller Russell at University of Georgia tapped a former student for these tips: Tips for international students who want to work in the United States. My favorite and the one I might not have thought of off the top of my head: 2. Look for jobs in the want ads in the foreign language press and on Websites for people [from whatever country you're originally from] now living in the U.S. If an organization is looking for a bilingual speaker, that’s where they’ll advertise. Thanks Karen (and George!) for these great tips.... Permalink
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It finally happened… in a new client meet and greet the executive director of a local nonprofit came to the meeting having done a Google search on me. Not the first time people have done this. I Google myself on a fairly regular basis to make sure some random weirdness hasn’t shown up in the online universe. A sales rep I work with at the very cool University Readers Googled me and brought up this piece of evidence to my past. Fortunately, something I’m pretty proud of. However, it was in this meeting that the advice and the “warnings” to my students that you’d be Googled prior to a job interview came to pass. And it was a good thing. I blog, I have an up-to-date LinkedIn profile, I’ve been mentioned in others blogs… I also have a 2000 resume that floats to the top 10 results that I can’t... Continue Reading
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I love this analogy! The Ladders, a job search engine that lists jobs mainly in the $100K + salary range, has this terrific site around the 7 deadly sins of interviewing. My favorite is “sloth,” I think. Mostly because I see this with soon-to-be or recent graduates more than I’d like. Excerpt: Winging it is never good, particularly in an interview. Be able to show knowledge of your potential employer, awareness of the industry, and the company’s business strategy. The level of detail in your questions should match your experience. What questions match your level of expertise? If you know you’re going into an entry-level position that is going to be media relations focused, ask questions about the day-to-day of your potential job. Will you be pitching? Or providing support? What kind of mentoring does the agency offer? There are plenty of ways to show your genuine interest in a... Continue Reading
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John Wagner of On Message posts today about how NOT to look for a job. His experience is just an example of the lack of common courtesy that is all too common. Another example – last week, the managers of the student-run PR agency at the Univ. of Oregon conducted interviews and “hired” for Spring term (students don’t get paid, but all are treated as agency employees and the students can get credit). After doing nearly 20 interviews, the 8 hires were called and congratulated and those who weren’t hired were also called. One student who was not hired proceeded to question the manager on her decision. The manager told that her best advice would be for the student to work on her professionalism – being sure to dress appropriately for an interview and coming to the interview prepared. Rather than saying, “thank you. I will work on that and... Continue Reading
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According to a great article in AdWeek, PR represents the largest growth sector as compared to our marketing and advertising sisters. The articles tracks trends from 1994, when the numbers were nearly equal, through the dot-com bust and then back again. Excerpt: One big winner in this shift has been public relations. A lot of marketers, notably the pioneering dot-com companies, relied heavily on PR to create a buzz and get their stories told. The PR sector, though still much smaller than advertising, grew more than three times faster than advertising between 1990 and the peak. And even though both disciplines saw massive employee cuts after the Big Burst, public relations today, as measured by the body count, is 44 percent larger than it was in 1990, while advertising is up by only 14 percent. Read more… Steve Rubel says that this means that PR is really driving the marketing... Continue Reading
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This is part two of a guest post is from Marilyn Hawkins of Hawkins & Company PR. In part one, she listed 1 – 10. Here she rounds out the 25 qualities that will set you apart in the PR industry. If you’re serious about the public relations business, you can never settle for beingjust an average professional. Here are 25 ways to shine – waaaayyy beyond the solid list of tactical skills and basic attributes you may have acquired already. There are probably 2,500 qualities of a great public relations practitioner, but I’ll only tick off the top one percent. Are these in any particular order? Nope. They’re just as random and chaotic as the average PR pro’s typical workday. So, what do you have to do – or be – in order to walk on water? 11. Tolerant of contradictory points of view. You must be able to... Continue Reading
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This guest post is from Marilyn Hawkins of Hawkins & Company PR. She offers 25 qualities that will set you apart in the PR industry. If you’re serious about the public relations business, you can never settle for beingjust an average professional. Here are 25 ways to shine – waaaayyy beyond the solid list of tactical skills and basic attributes you may have acquired already. There are probably 2,500 qualities of a great public relations practitioner, but I’ll only tick off the top one percent. Are these in any particular order? Nope. They’re just as random and chaotic as the average PR pro’s typical workday. So, what do you have to do – or be – in order to walk on water? 1. Ethical. ‘Nuff said. If you’re not a fundamentally ethical person, public relations is not the career path for you. In order to act ethically, you need to... Continue Reading
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