PRos in Training

The Creative Group recently polled 250 marketing and communication professionals about the most overused buzz words. The problem with buzzwords, of course, is that when overused they become meaningless and cliche. When in doubt, use clear concrete language that cannot be misunderstood by any audience. The same language should be effective when talking to your peers as it does when talking to a client… or, the real test, when talking to your mom. Here are some of my favorites form the Creative Group’s survey: (and my commentary) Outside-the-box: outside what box? i think this is so overused that the outside of the box has actually become the inside of the box. Synergy: Guilty of using. Probably even in public. Bad. The big idea: Isn’t this the name of that TV show on CNN with at advertising guy? Hmmm… ROI: This one is tough. In some situations, you’re almost expected to... Continue Reading