Aug 29, 2010

The cost of social media isn’t in the hard costs, it’s in the time costs. Creating a process for yourself will help save time and also make social media activities a part of your routine. If you missed Tip #1, check out my advice on setting up an RSS Feedreader here. I find it challenging to share my personal process because I’ve developed it...

Jun 20, 2010

The day comes in every PRo’s life when you open the paper to an article, read the magazine story, or catch a talk show episode that would’ve been the perfect fit for your company or client. They should’ve been part of that story! You know it… and they know it. So if you’ve missed a big opportunity, what do you do? Clients/managers...

Apr 27, 2010

A new bunch of students from J452: Strategic PR Communication is taking off on a blogging adventure. Students in this class post twice per week: one on a topic of their choice & one based on prompts that I post under the title of “linky love” each week (my best-of for the week). I’m sure my students would love it if you dropped by and read...

Jan 2, 2010

Creating a blog post is really more than just writing good content. The following checklist can help you ensure that your post is readable, findable and shareable. Do you have a compelling headline? There’s some dos and don’ts. Does your post have good structure & provide useful information? Plenty of folks have written posts on how to write...

When you’re ready to launch a blog, rather personal or professional, it’s important to think beyond just “what am I going to blog about?” Your blog is a window into your professional life and what people see and how they see it is up to you. Have a strategy: Even if you’re creating a personal blog, have a sense of what you want to...