PRos in Training

This is part of one of a two part guest post from Julie Bonn Heath. Julie Bonn Heath is a PR/Marketing Professional, Author and National Freelance Writer. She lives on the beautiful Oregon Coast. See her blog, Marketing Jewels, at www.jbhmarketing.blogspot.com. More about Julie at www.juliebonnheath.com Blog Tours and Virtual Blog Tours are a great way to get the word out on the Internet about a new product. A blog tour involves multiple mentions of a product on many blogs within a certain time period. This can include reviews of the product, interviews with the product creator and more. A virtual blog tour also includes virtual components, such as podcasts, chats or webinars. An online tour has many benefits. Most importantly, it gives the search engines multiple results for the product, which increases the ability for someone to find information through a Web search. The more results, the more trust... Continue Reading