Community Manager Resources

During Week 6, the Spring 2010 Strategic Public Relations Communications class will be managing the online PR community PROpenMic.

What does a community manager do?

You’ll find some job descriptions here.
Three posts from Amber Naslund about her job with Radian6.
- About the job
- One year later
- Amber’s list of good moves for hiring someone to work in social media.
Mashable’s 5 Essential Traits of Community Managers
Dawn Foster, a post about what online community managers do.

About J452

During this class, you will prepare messages in clear, concise terms for strategic communication applications. You will learn to communicate in ways that connect with publics using a variety of material. You will exercise advanced communication skills by delivering messages in an appropriate persona, tone, voice and style that will also retain audiences’ attention. You will develop knowledge for assessing whether social media are appropriate for particular situations, and you will learn rules for engaging in online communication with publics. Through this course you will discover in both traditional communication and in social media the powerful influence of strategic communication.