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The term has come to a close and we’re all off on spring break at the University of Oregon. As usual, in J452, our students blogged twice a week for seven weeks. It’s so fun to watch students find their voice and really get into the groove of blogging. This term was no different. The students did a fantastic job. I was consistently impressed with the quality of their posts. Special note: This term, I had the pleasure of team teaching this class with Mandy Drakeford, our newest adjunct instructor. So the list is a bit longer than normal (we had 32 students between the two of us). But I hope you’ll take the time to check some of them out. Ross Acord – How Should Video Game Developers Respond to Ratings? Megan Clarey – The University of Oregon Athletic’s Successful Use of Social Media Sam Drake – Creating a... Continue Reading
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I am beside myself. I’m so excited about my spring term Strategic Social Media class that I think I am starting to annoy people. My reasons for this enthusiasm are threefold: I get to design my own class about a topic that I love. I love social media. I am not so good at the technical stuff, that’s not what I mean. I love the idea of social media. The visionary philosophies and the challenging discussions that go on every day about the whys and the whens. I love the potential of social media and I am fascinated by the drawbacks. The level of discussion is not about how-tos and technical aspects with a dash of strategy, it’s a whole new level. That means that we’re ready for a whole new level. The first time we talked about blogs in my principles of PR class, I invited a guest speaker.... Continue Reading
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Amybeth Hale (aka Research Goddess) announced this week the launch of the Waggener Edstrom Staffing Facebook page. From Amybeth: I am happy to announce that the Waggener Edstrom Staffing Facebook page, Careers with Waggener Edstrom, is live! If you are a Facebook member, I would encourage you to add this page to your Favorites, become a Fan, and/or share the link with your Facebook PR contacts – check it out! Some of the items featured on the page include: A photo album introducing the members of the Staffing Team A listing of upcoming events at which various staffing team members will be in attendance (viewable once you log in) Our WE Connect blog RSS feed, showcasing several of our Waggener Edstrom bloggers Notes listing some of our current agency openings A list of our agency awards Several quotes from our candidates complimenting our Staffing team …and more to come. We... Continue Reading
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This guest post is from Anthony Cain (’06), currently an account executive at Staccato Design in Portland, Oregon. He posted this as a Facebook note and has graciously agreed to let me share it with you here. Want to connect with Anthony? You can find him on Facebook or via email at: anthony(at)staccatodesign.com After hearing countless tales of unemployment woes and an overall industry hiring freeze, that I feel it is important to reach out to those who may be losing hope of finding that golden job. Those of us who are lucky enough to be employed during these slow financial times want you to know it hasn’t always come easy. Most of us have had jobs and left jobs, but overall, we have all had to keep motivated and keep believing in our chances of finding that perfect fit. Its all in how you market yourself. Since most of... Continue Reading
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Just a few short days after my last post, I was called on a difficult assignment. Three wildland firefighters injured in a helicopter crash in the Trinity Alps in northern California, seven missing and feared dead. Their employer, Grayback Forestry, devastated and being bombarded by media calls. I partnered again with my friend Leslie Habetler and we answered the phone and answered questions non-stop for 4 or 5 days. I arranged interviews and spoke on the company’s behalf. I’ll have several “after action” posts, I’m sure, detailing my experience and what lessons I can share with my readers. Right now, I’m a little exhausted and trying to catch my breath from being on site at the southern end of Oregon for 10 days. In the meantime, the Medford Mail Tribune had a terrific story and image gallery of the memorial service from Friday, August 15 that was a moving tribute... Continue Reading
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With the end of the year stuff going on, I’ve been a tad busy. But I had a chance this morning to catch up on PROpenMic and thought I’d share some highlights: Peter Shankman’s Buy Peter a Sandwich Series is pretty great: See Peter’s other videos here. Phil Gomes talks to Julie Crabill of SHIFT about his favorite social media tools (and his wedding ring): My friend Michelle Honald at Ohio University encouraged her students to post their final projects for the intro to PR class on PROpenMic. There’s tons of new content to take a look at. My favorite: How Can you Stay Smart with Social Networking? (Natalie LaConte)... Permalink
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‘Tis the season for new jobs, internships, projects and other exciting developments! I’m hoping to need to update this list soon, but here’s what I know about soon-t0-be Duck alumni heading out into the wide-wide world. If you have an update (whether it’s a new job or promotion, let me know!). Leona Laurie, M.S.: Federated MediaEmily Tormey: Broadway RoseMegan Soto: LaunchsquadAllie Cefalo: SHIFT CommunicationsJoey Mucha: SproutbuilderAlyssa Carter: Bernard Hodes GroupKaitlin Stewart: YRG CommunicationsBranden Johnson: Hill & Knowlton, Portland Stacey Myers: Waggener EdstromEileen Chang: Waggener EdstromWho am I missing? Leave a comment, send me an email or a tweet and let me know! UPDATES: Lindsey Durrell: Nerland Agency (Anchorage)Shelly Ivey: Eugene Faith CenterBeth Evans: T Art Center (Beijing)Scott Lansing: Grady Britton (Portland) MORE UPDATES:Katy Spaulding: Waggener Edstrom (Lake Oswego)... Permalink
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This guest post is from senior Kaitlin Stewart. Winter term 2008, Kaitlin participated in portfolio reviews and had very positive evaluations from her reviewers. I asked her (and a few others) to share their tips. Top 5 Tips for Presenting Your Portfolio: Be yourself. The portfolio is a reflection of your work and your personality. Make sure reviewers can really see your work experience, skills and character traits. Be professional. Leave the “likes,” “ums” and other slang at the door. Be a storyteller. You need to really paint the reviewers a picture of the situation or event. Why does this press release matter? Why did you put this piece in among all other work you’ve done? Why did you respond the way you did to a situation or problem? Be enthusiastic. If you’re not excited about your work, how do you expect reviewers to be excited about seeing it? You... Continue Reading
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It is hot today in Western Oregon! Hopefully summer if finally coming. In the meantime, here’s your weekly dose of linky love. PR Bludgeons Itself Again (InfOpinions?) – this particular link is a lot of the PR news out there this week. Here’s a collection of links from Media Bullseye. 5 New Social Media Turn-Ons For Me (Global Neighbourhoods) PR and the Chick Factor: What Kent State Learned About the Missing Men of Public Relations (Tough Sledding) Louis Vitton Gets Brand-Jacked, Collateral Damage in Anti-Genocide (Jeremiah Owyang)Bush Online Interview a Wake-Up Call for PR (Catching Flack) Congressman Attacks Big Pharma Companies for Deceptive Marketing, Demands Policies Regulating “Manipulative Commercials” (Daily Dog) What Makes a Good PR/IMC Practitioner? (Les is More) I look forward to hearing what you think!... Permalink
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If you’re working at a PR Agency full time and are younger than 26, please take minute to read the info below and respond to our survey (link at the bottom). *******Welcome to an exciting profession! As a member of the up and coming generation of public relations practitioners, we would like to ask for your help. Workplace expectations are changing with the new tide of public relations practitioners. Public relations employers are asking for help in understanding how to build strong relationships with your generation. If you work at a public relations agency, we hope you will help us by sharing your experiences with us. No scholarly public relations studies have been published that examine the perceptions of young practitioners in public relations agencies. We hope that you will confidentially share your experiences with us through a survey. Participation is voluntary. Opportunity to Make a DifferenceWith your help, we... Continue Reading
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